Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control.

Channels 55

Channels Engineering Gatekeeper Decision Maker 55

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. For companies with channel sales or partner ecosystems, define distinct quoting workflows for resellers, distributors, and direct sales teams.

ROI 48

ROI Maximizer Lead Rank Discount 48

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Train your team on engagement tactics, from quick pitches to in-depth demos. The goal is to arrive at the event with a packed calendar.

B2B 130

B2B Marketing Strategy Lead Rank 130

Vengreso

JANUARY 22, 2025

Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. Introduction to Sales Training Blogs Sales training blogs are an essential resource for sales professionals looking to improve their skills, stay up-to-date with industry trends, and learn from experienced sales leaders.

Training 74

Training Top of Funnel Ideal Customer Profile SalesForce 74

DiscoverOrg Sales

AUGUST 19, 2016

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. Then, we used data to determine whether we these activities drove a positive ROI, and whether we should adjust our investment levels. Want to learn more?

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Vengreso

NOVEMBER 19, 2024

5- Multi-Channel or Omnichannel Communication Multi-channel communication capabilities are no longer a luxury but a necessity in today’s omnichannel world. This adaptability ensures that your sales team can engage and connect with prospects through their preferred communication channels. Let’s break it down.

Software 114

Software Software Scale Sales Qualified Lead 114

Vengreso

OCTOBER 22, 2024

Measure Sales Tool Impact: Uncover effective ways to measure the ROI of your sales tools and optimize your sales efforts for success. 00:17:50 – Applying Sales Methodology to Multiple Channels The discussion focuses on the application of the PVC sales methodology to different communication channels.

Tools 70

Tools Social Media Channels Sales Methodology 70

DiscoverOrg Sales

FEBRUARY 19, 2019

Don’t forget to show the ROI of your marketing team. From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. Don’t forget to show the ROI. KNOW YOUR PRODUCT.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Sales Hacker

JULY 15, 2021

This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. But remember, ABM has an off-the-charts high ROI.

Account Based Marketing 116

Account Based Marketing Top of Funnel ROI Cost Per Click 116

Hubspot Sales

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). When you're creating a new-hire training plan, remember a few things : Keep your training plan personalized, because no two reps are the same. Pre-week training. Product Training.

Hiring 145

Hiring Training Hubspot Inbound 145

Cincom Smart Selling

AUGUST 18, 2020

In this article, we’ll extend that conversation to include a more quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. Channel sales. Simple CPQ ROI Example. E-commerce. What type of customer experiences the most issues?

ROI 118

ROI Discount Licensing Vendor 118

Sales and Marketing Management

FEBRUARY 22, 2019

Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times lower rates than direct sellers. times higher revenue growth.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Allego

JANUARY 14, 2020

As a manager, you may be missing out on one of the most valuable training tools: the interactions your salespeople are having. Imagine the ROI if you could capture this knowledge. You could begin to implement it in your training. The Challenge of Measuring the ROI of Informal Learning. Do you know when that happens?

ROI 93

ROI Sports Channels System 93

Showpad

NOVEMBER 17, 2020

If you’re looking for ways to show the ROI (return on investment) of your marketing content, you’re not alone. In this article, we’ll discuss how you can show the ROI of your marketing content for an increased budget and how you can track and measure these metrics when you adopt new technology and software. What is content ROI?

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Vengreso

JANUARY 17, 2025

The Rise of Virtual Sales Programs As we enter 2025, the landscape of sales training programs is undergoing a revolutionary transformation. In an age where agility is crucial, companies can no longer afford the time and expense of conventional training sessions that require physical attendance.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Hubspot Sales

AUGUST 27, 2024

Tracks competitor pricing and customer behaviors across multiple channels to dynamically adjust prices to attract price-conscious customers while maintaining profitable margins. Often, integrators like Accenture with the required expertise are too costly for many businesses to afford or to realize the ROI to justify the expense.

Strategy 103

Strategy Margin How To Lead Rank 103

CloserIQ

OCTOBER 30, 2018

If you consider sales training to be the first of several steps toward boosting profits, it’s easy to see why it’s such a crucial investment. Sales training lays the foundation for future revenues by increasing your team’s satisfaction, loyalty and competence, all of which improve their interaction with the customer.

Training 98

Training Top of Funnel Scale Sales Enablement 98

Sales and Marketing Management

OCTOBER 31, 2017

Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget. For example, a channel program should never include a warehouse club in its incentive strategy. reaction you want. Some targets are especially appropriate; others make no sense at all.

Incentives 195

Incentives Incentive Strategy Penetration 195

Cincom Smart Selling

MAY 8, 2023

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

ROI 62

ROI Discount Licensing Vendor 62

Cincom Smart Selling

MAY 8, 2023

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

ROI 62

ROI Discount Licensing Vendor 62

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 65

Channels Outsourcing Services Strategy Lead Rank 65

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). Salespeople leveraging social selling experience 31% higher ROI than those who stick to traditional tactics ( source ). Let’s get started.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

SalesFuel

JANUARY 20, 2025

A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. From identifying wasted ad spend to uncovering missed opportunities, its the ultimate tool for refining strategies and maximizing ROI. Inconsistent Messaging Across Channels Effective marketing requires consistency.

Paid Content 65

Paid Content Cost Per Click Lead Rank Marketing 65

Hubspot Sales

NOVEMBER 1, 2017

Greater emphasis on SDR training. Want to jump on this train now? 2) More front-line training. There wasn’t a lot of training, there wasn’t a lot of creativity or originality, and there wasn’t a lot of glory. The goal will be better lead qualification and higher ROI. What are the sales trends of 2018? 3) Messaging.

Top of Funnel 145

Top of Funnel Trends Funnel Decision Maker 145

Highspot

MAY 15, 2025

Effective enablement includes onboarding, product training, content delivery, skill assessments, and ongoing communication, adapted to each partner’s needs and market. A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact.

Webinar Metrics 52

Webinar Metrics Strategy Ideal Customer Profile How To 52

SBI

OCTOBER 17, 2018

Mark: Typically, within the first 30 days the solution is configured, users are trained, and individuals are creating maps of the people at their accounts and collaborating with their teams on how to develop required relationships. NANCY: HOW HAVE COMPANIES DETERMINED THE ROI OF YOUR SOLUTION?

Account 139

Account ROI Distribution eBook 139

Zoominfo

APRIL 17, 2025

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. Sales and support teams can handle calls, texts, and chats across multiple channels, while built-in automation and 100+ integrations help reduce manual tasks and speed up customer responses.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Janek Performance Group

APRIL 15, 2025

Mid-term forecasts: These are forecasts for operational training, usually three to 12 months. This targeted approach can maximize return on investment (ROI) and drive sustainable growth. Sales forecasting and ROI analysis can help optimize pricing strategies, promotional activities and product mix to maximize revenue and margin.

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62

SBI

JUNE 12, 2018

Every company provides some form of sales training. But confirming that a seller has reviewed a training course and knowing whether they can actually demonstrate mastery of that material when it counts are two different things. This includes teams dedicated to customer success, implementation, training, and support.

Sales Enablement 139

Sales Enablement Hiring Video How To 139

MarketJoy

APRIL 25, 2025

Utilizing multi-channel outreach: Use different channels to reach your prospects, such as email, LinkedIn, and cold calling, to do more with less. Tactics: Uses trained sales professionals who reach out to prospects using cold calling, email, and multi-touch cadences.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Ideal Customer Profile 52

SBI

FEBRUARY 27, 2018

CRM Opportunity record tabs that put Content, Playbooks, Messaging Guides, and Training material at sales reps’ finger tips with one click. Nancy: How have companies determined the ROI of your solution? Ian: The RO system has a ton of reporting functionality, making it easy for companies to track data to determine ROI.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

SBI

NOVEMBER 13, 2018

Sales teams can issue meeting invitations from directly within the Salesforce UI, or share one-click scheduling links through email, web or social media channels. After installation, our customers and their employees are able to begin creating meetings and issuing invites to share with prospects and customers via email and other channels.

SalesForce 139

SalesForce Lead Capture Sales Cycle Lead Rank 139

MTD Sales Training

SEPTEMBER 24, 2018

Value is also judged by long-term results, the ability to achieve personal goals, a higher ROI, and other ideas that create additional components to simply judging value by monetary aspects. 3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways.

Buyer 120

Buyer Social Media Inbound Loyalty 120

Zoominfo

JULY 16, 2018

Channels used to promote the webinar. Sales-ready leads want concrete details on product ROI and benefits. Instead, keep the webinar informative with tutorials, training, or workshops. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209