Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

The Pipeline

NOVEMBER 30, 2020

Sales Scrum Episode #25 – Guest Jason Helfenbaum. For over 20 years, Jason has been consulting with companies and organizations in different verticals to uncover challenges and opportunities and then create customized training solutions that deliver a tangible ROI.

Policies 280

Policies ROI Channels Training 280

Zoominfo

FEBRUARY 24, 2025

Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% 25% ROI on ad spend. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales and Marketing Management

DECEMBER 6, 2019

As demand for ROI continues, many are retooling their content strategies to prove a return. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Thus answering the ROI question more effectively. . A completely new form of content isn’t what is needed.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Partners in Excellence

JUNE 26, 2022

One of the fundamentals in any kind of solution or value based selling is the ROI produced by the solution. Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves.

ROI 133

ROI Channels Customer Groups 133

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Action Items: Train the Distributors Sales Reps. Create Tools and Guides. Reward Them for Advocacy.

Channels 56

Channels Engineering Gatekeeper Decision Maker 56

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Whats a GPT-Native Sales Team?

Hiring 130

Hiring Lead Rank Intent Data Territories 130

No More Cold Calling

JUNE 29, 2023

Sales teams continue to face more and more pressure to ramp up. Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. She’s been a powerhouse in the sales space.

Referrals 177

Referrals Channels Cold Calling Scale 177

SBI Growth

NOVEMBER 15, 2013

If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works? Something needs to change for sales to benefit from your marketing programs. Sales people are simple.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan Is your sales team disengaged? While not all sales teams may be struggling with demand (in fact some technology companies are experiencing record years), disen­gage­ment seems to be prevalent across all organizations and industries regardless of financial success. We took a keen interest on those in sales roles.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. Many deals do not happen overnight, especially in industries with long sales cycles.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Hubspot Sales

SEPTEMBER 12, 2024

Very rarely did a sale require just a single signature, which meant the sales process and accompanying assets needed to be built around a variety of personas. Meanwhile, sales reps are seeing their traditional involvement in the consideration stage diminish.

Hubspot 116

Hubspot B2B Buyer Data 116

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

MTD Sales Training

SEPTEMBER 24, 2018

One of the biggest changes in sales over the years has nothing to do with selling itself. The process of sales is evolving as technology, globalisation and communication methods advance and progress. 3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways.

Buyer 308

Buyer Social Media Inbound Loyalty 308

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. At the core of AI sales assistant software lies its capacity to automate repetitive and time-consuming tasks.

Software 114

Software Software Scale Sales Qualified Lead 114

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Scale 344

Scale Channels Marketing Company 344

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 70

Tools Social Media Channels Sales Methodology 70

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer.

Social Selling 119

Social Selling Channels Social Media ROI 119

Pipeliner

JANUARY 29, 2025

Sales Perspective and Targeting Leveraging Data for Targeted Advertising From a sales perspective, geofencing offers significant advantages. This high ROI demonstrates the effectiveness of targeted advertising in driving substantial business outcomes. Cost-Effectiveness : Affordable solutions with measurable ROI.

Video 95

Video Advertising Advertising Marketing 95

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Align CPQ with Your Sales Strategy A CPQ system that operates in isolation from the broader sales strategy leads to misaligned workflows, inconsistent pricing approvals, and disconnected customer interactions.

ROI 48

ROI Maximizer Lead Rank Discount 48

No More Cold Calling

FEBRUARY 24, 2021

Why the sudden interest in referral sales? Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You don’t have to wait until your solution is implemented and producing ROI. You can ask: During the sales process when you’ve added value. There it is.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. You can help them create ads that perform well (with proof) and have great ROI. If your client is still worried about ROI, share these tips on controlling direct mail ad costs with them.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Pipeliner

JANUARY 21, 2025

This lack of control can be disheartening, especially when authors realize that they are not the primary beneficiaries of their book sales. Understanding ROI in Book Publishing Shifting the Mindset A significant theme in the conversation was the return on investment (ROI) for authors. He is CSMO at Pipeliner CRM.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Every sales leader says their #1 prospecting challenge is getting leads in the pipe. How do you ensure that your sales team gets in the door before your competitors? No pitching, no promotions, no duplicitous sales tactics. Try this instead. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. For that to happen, the marketing and sales teams have to work closely together.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Prepare Sales with Account Briefs for Onsite Meetings It used to take my team weeks to prepare account briefs.

B2B 130

B2B Marketing Strategy Lead Rank 130

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. What Are the Benefits of a Multi-Channel Approach in B2B Lead Generation?

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

MAY 2, 2018

A person who sees a billboard for your company is not a lead, but a person who sees the same billboard and calls your sales team is. Cleansing your contact database will deliver a wide range of benefits to your sales and marketing teams. Which channels are producing the best leads? Calculate your ROI.

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203

DiscoverOrg Sales

FEBRUARY 19, 2019

Don’t forget to show the ROI of your marketing team. From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP : Attend your customers’ sales kickoffs.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230