Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control.

Channels 58

Channels Engineering Gatekeeper Decision Maker 58

Sales and Marketing Management

DECEMBER 6, 2019

As demand for ROI continues, many are retooling their content strategies to prove a return. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Thus answering the ROI question more effectively. . A completely new form of content isn’t what is needed.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Zoominfo

FEBRUARY 24, 2025

CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. These insights can inform immediate changes to targeting, messaging, or channel allocation automatically. Processes Required Monitor channel performance across multiple platforms (e.g., 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Partners in Excellence

JUNE 26, 2022

One of the fundamentals in any kind of solution or value based selling is the ROI produced by the solution. Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves. ROI is a constant issue for the customer.

ROI 133

ROI Channels Customer Groups 133

SBI Growth

DECEMBER 18, 2018

As a leading CMO, you’ve integrated digital channels into your marketing channel spend to align with how your personas or buyers want to get information. You’ve started measuring the effectiveness of these now institutionalized channels through ROI (Return on Investment).

Channels 253

Channels ROI Buyer Marketing 253

Zoominfo

NOVEMBER 18, 2024

Key Features: Real-time lead identification and enrichment AI-powered outreach across multiple channels Consolidated workflows for seamless engagement ROI tracking for pipeline impact Learn More about Warmly 9. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

The Pipeline

NOVEMBER 30, 2020

For over 20 years, Jason has been consulting with companies and organizations in different verticals to uncover challenges and opportunities and then create customized training solutions that deliver a tangible ROI.

Policies 280

Policies ROI Channels Training 280

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. The post Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights] appeared first on No More Cold Calling.

Referrals 177

Referrals Channels Cold Calling Scale 177

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Scale 344

Scale Channels Marketing Company 344

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Hubspot Sales

SEPTEMBER 12, 2024

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms.

Hubspot 116

Hubspot B2B Buyer Data 116

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 119

Social Selling Channels Social Media ROI 119

MTD Sales Training

SEPTEMBER 24, 2018

Value is also judged by long-term results, the ability to achieve personal goals, a higher ROI, and other ideas that create additional components to simply judging value by monetary aspects. 3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways.

Buyer 308

Buyer Social Media Inbound Loyalty 308

Pipeliner

JANUARY 29, 2025

Measurable Results and ROI John notes that traditional advertising methods, such as Google Ads and Facebook Ads, can quickly deplete budgets without providing clear insights into their effectiveness. This high ROI demonstrates the effectiveness of targeted advertising in driving substantial business outcomes.

Video 95

Video Advertising Advertising Marketing 95

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Zoominfo

JANUARY 21, 2025

And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

SBI Growth

JULY 8, 2018

Channels are exploding. Marketing leaders are expecting data driven insights and greater ROI from. Data is everywhere. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era.

Revenue 179

Revenue Marketing ROI Channels 179

No More Cold Calling

FEBRUARY 24, 2021

You don’t have to wait until your solution is implemented and producing ROI. Can attest to the ROI they’ve received. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. You can ask: During the sales process when you’ve added value. When your client thanks you.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

SBI Growth

NOVEMBER 15, 2013

Selling through the Channel: Let’s face it. The loyalty of most channel partners is dwindling. Brand loyalty is rarely the channel partner’s strong suit. If the sales team can’t generate social referrals, the marketing ROI will be unacceptable. This requires marketing and sales to get closer to the end customer.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentive 312

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. For companies with channel sales or partner ecosystems, define distinct quoting workflows for resellers, distributors, and direct sales teams.

ROI 48

ROI Maximizer Lead Rank Discount 48

SalesFuel

NOVEMBER 25, 2024

You can help them create ads that perform well (with proof) and have great ROI. If your client is still worried about ROI, share these tips on controlling direct mail ad costs with them. That knowledge will give your client’s ad campaign the best chance of successfully achieving terrific ROI.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Pipeliner

JANUARY 21, 2025

Understanding ROI in Book Publishing Shifting the Mindset A significant theme in the conversation was the return on investment (ROI) for authors. However, Eric argued that the true ROI often comes from the opportunities that arise from having a book, such as speaking engagements, consulting gigs, or new business ventures.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Sales Hacker

JULY 15, 2021

This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. But remember, ABM has an off-the-charts high ROI.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Sales and Marketing Management

OCTOBER 15, 2020

Sales incentive programs can establish, build and deepen relationships with your sales team and your channel partners, which leads to achieving your business sales goals and strengthening your bottom line. This is how you move the needle, show program ROI and improve your bottom line.??. Not all sales incentive programs are the same.

Incentive 340

Incentive Incentives Survey Sales Qualified Lead 340

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

SalesFuel

APRIL 18, 2025

Dont let them make assumptions about which media channels work without careful analysis. Nielsen uses the term long-term ROI multipliers to measure the impact from brand advertising. On average, some media channels perform well to drive both brand awareness and sales. Traditional TV has a reported score of 2.1,

Media 59

Media Automotive Advertising Advertising 59

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Track total event costs and measure ROI of your investment ongoing. The goal is to arrive at the event with a packed calendar.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

MAY 2, 2018

Lead scoring will inform your marketing strategy and answer your most pressing lead generation questions—Which channels should I focus on? Which channels are producing the best leads? Calculate your ROI. Lead generation programs are run through many different channels and outlets—PPC ads, social media, email marketing, etc.

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203