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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. Meanwhile, sales reps are seeing their traditional involvement in the consideration stage diminish.

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“Hyper-Efficiency, The Secret To Sales Success In 2025!”

Partners in Excellence

And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology. But no problem, we weren’t constrained by cost, hire more people, buy more tools, outsource demand/lead gen… We just ran the mathematical equations. It was natural to look at tools and technologies.

Scale 133
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Hacking the Buying Process With AI and Human Intelligence

Vengreso

Brace yourself for a surprising revelation that will transform the way you approach sales engagements. 00:00:30 – Leveraging AI in Sales Mario emphasizes the need to combine human intelligence with AI tools to achieve real results in sales. Listen to The Modern Selling Podcast on the app of your choice!

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Navigating E-Commerce Challenges in 2025 (video)

Pipeliner

Actionable Advice: Implement Data-Driven Decision Making: Use analytics tools to track key performance indicators (KPIs) and make informed decisions based on data. Actionable Advice: Monitor Cash Flow Closely: Use financial management tools to track your cash flow and identify potential issues early. He is CSMO at Pipeliner CRM.

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The Digital Buying Journey Is Very Human

Partners in Excellence

We know customers spend more of their buying journey finding information in digital and other channels. I think, we may be losing sight of the fact, that despite the customer leveraging digital channels for much of the learning, it is still a very human process. And this is what all of us in sales need to think about.

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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. But we revel in the data and analytics we have at our fingertips. We talk about the importance of leveraging social channels, measure our success by numbers of connections/followers and likes.

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Getting Past “No Thanks”: Turn Objections into Opportunities

Vengreso

Don’t miss out on this game-changing revelation! Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI – Social media AI engagement tool. FlyPosts AI – Thought leadership AI post generator tool. Subscribe to Modern Selling on the app of your choice!