Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SBI Growth

DECEMBER 2, 2013

Retention campaigns focused on reducing churn in the existing customer base. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. This may mean completely scraping a campaign.

Demand Generation Targets 310

Demand Generation Targets Demand Generation Marketing Buyer Persona 310

Sales Gravy

OCTOBER 29, 2024

A multi-channel outreach approach—integrating phone, email, and social media—reaches a wider audience and meets prospects where they are. Reducing scattered, unfocused activity by batching outreach for a specific ICP minimizes burnout, increases productivity, and improves employee retention. –

Ideal Customer Profile 97

Ideal Customer Profile Outbound Strategy Social Media 97

Zoominfo

SEPTEMBER 26, 2018

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. Studies indicate that a strong employer brand can lead to a 28% increase in retention ( source ).

Hiring 250

Hiring Social Media Face-to-face Channels 250

Partners in Excellence

MARCH 5, 2025

My social channels are dominated by experts suggesting the GTM strategies. We define outreach programs, looking at content, channel, volume, velocity. When we get a PO, we focus on our retention, expansion goals. I speak with lots of leaders about their GTM strategies. ” It’s surprising how seldom the word is used.

Customer 97

Customer Analysis Retention Social Media 97

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

No More Cold Calling

APRIL 15, 2021

Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

MARCH 27, 2018

63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Pipeliner

JANUARY 19, 2025

A clear and curious culture can lead to higher employee retention and satisfaction. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Bassford asserts that employees thrive when they understand the standards to which they are held and the direction in which the organization is headed.

Video 98

Video Lead Rank Lead Scoring Channels 98

Alice Heiman

JANUARY 15, 2025

Learn why referrals outperform cold outreach, how they lead to higher-quality leads, and why they drive stronger customer retention. Watch below or on our YouTube channel Connect with Alice Heiman LinkedIn Profile: [link] Alices Website: [link] The post Use the Power of Referrals to Close More Deals (Ep147) appeared first on Alice Heiman.

Referrals 62

Referrals Closing Ideal Customer Profile Retention 62

Pipeliner

MARCH 12, 2025

Chris has spent his career assisting smallto medium-sized enterprises improve their sales leadership and client retention. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Chris is not pushy in his approach but does not tolerate a pushy salesperson. He is CSMO at Pipeliner CRM.

Video 105

Video Training Lead Rank Lead Scoring 105

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 115

Software Software CRM Oracle 115

SBI Growth

NOVEMBER 6, 2018

Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. A indirect selling model has plenty of benefits. Hiring a direct sales team is expensive. A fledgling company looking for additional capital to bring on headcount.

Scale 253

Scale Pivotal Hiring Direct Sales Team 253

Hubspot Sales

JULY 31, 2024

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth. But over the past several years, digital checkout for B2B has seen an explosion in growth.

B2B 119

B2B Lead Rank B2C Real Estate 119

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. They help improve customer experiences and boost customer retention with ever-progressing data analytics features. Integrate self-servicing into existing channels. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Pipeliner

MARCH 24, 2025

Building a community helps with customer retention and acquiring new customers through warm referrals. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Secure Transactions: Ensure your website is secure and displays trust signals such as SSL certificates and trusted payment gateways.

Video 96

Video Scale Lead Rank Lead Scoring 96

SBI Growth

JULY 22, 2013

Do I need a retention plan or do I need a productivity driver?”. Establish a fun atmosphere with good feedback channels. In the guide you will learn: Make the number with the remaining sales people you have. How to keep the people you currently have. It will help you answer the question. “Do Play a game or have a contest.

Hiring 325

Hiring Top of Funnel How To Social Selling 325

Sales and Marketing Management

MAY 26, 2020

Sales organizations and teams that embrace diversity have a more solid footing in the market, achieve higher customer and employee retention and earn more wins. One of the best ways I’ve found is to encourage and reward employees for doing something that was inclusive is a simple note through a chat channel or email.

Lead Rank 227

Lead Rank Lead Scoring Scale Retention 227

Zoominfo

MARCH 1, 2021

Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate. Digital Channels and Content. What’s digital marketing without digital assets? Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MARCH 21, 2025

Gong Gong is a revenue intelligence platform that captures and analyzes customer interactions across various communication channels. From accelerating rep ramp time to driving coaching consistency and boosting collaboration across teams, Chorus helps revenue organizations run smarter and close faster.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

SBI Growth

OCTOBER 15, 2013

HR’s focus is on attraction, retention and development of human capital. Social media have evolved as the most potent recruiting channel. It includes links to resources for each area of opportunity. To get your copy, simply register for this year’s Annual Tour here. How Sales Support Becomes Agile.

Hiring 303

Hiring Social Media Ideal Customer Profile Microsoft 303

Zoominfo

MAY 27, 2019

Use the right channels with your marketing automation platform. According to Act-On and Gleanster research, 71% of B2B companies use email for customer acquisition and 68% use it for customer retention. Email is by far the most popular and effective marketing automation channel.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

No More Cold Calling

APRIL 26, 2021

That’s good news for customer retention (and a good reason to make sure your current customers are feeling the love), but it makes customer acquisition tough. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Image attribution: Anna Schvets ).

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Pipeliner

FEBRUARY 28, 2025

Therefore, companies can improve customer satisfaction and retention rates by focusing on quick results. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Sales Hacker

APRIL 22, 2025

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. 15:08 Building campaigns that fuel your narrative across every channel. 15:08 Building campaigns that fuel your narrative across every channel.

Paid Content 98

Paid Content Top of Funnel Webinar Metrics Marketing 98

Sales and Marketing Management

FEBRUARY 15, 2021

Sales leaders that are finding success training sellers virtually plan a variety of activities to improve learning retention, such as: Providing a mission document that sellers complete as they attend sessions. Also, sales leaders should encourage sales managers to create team chats as a back-channel during all-hands calls.

Education 194

Education Film Channels Cancellation 194

The Pipeline

OCTOBER 2, 2018

While the stats vary by source, (what a surprise), it seems that today’s workers get over 60% of their learning outside of the formal process and channels provided by their companies, one source had it 76%. Get’s Better. All that time and money.

Coaching 273

Coaching Quota Cold Calling Data 273

Sales and Marketing Management

APRIL 26, 2019

We therefore need sustained and expert effort to build relationships through various channels – social media, email, voicemail, text, phone and even old-fashioned snail mail! There’s no way senior salespeople can effectively manage this process if they’re also managing prospecting activity and customer retention issues.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Sales and Marketing Management

DECEMBER 6, 2019

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Never assume you’re reaching your audience by simply having a podcast or by promoting your podcast on social channels. Doing this also allows you to understand which channels drive new downloads.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Zoominfo

AUGUST 12, 2020

How Do You Improve Retention Rates for B2B Sales Teams? Lack of growth from sales professionals and low retention is specifically caused by: 1. Which Channels are You Having the Most Success In? Analyzing channel usage will gage customer engagement, but it’s also important to segment audiences. Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Cincom Smart Selling

APRIL 16, 2025

It covers every digital channel, including websites, mobile apps, social media, chatbots, email, and beyond, ensuring a seamless and consistent experience across the entire digital journey. Personalize interactions across channels like portals, emails, self-service platforms, apps, and even complex transactional communications.

Ideal Customer Profile 48

Ideal Customer Profile Customer Insurance Insurance 48

eGrabber

FEBRUARY 26, 2025

In short, sales performance includes both the results (like revenue growth, meeting sales targets, and customer retention) and the actions (such as sales negotiation, sales techniques, and follow-up strategies) that make those results possible. Customer Retention Rate: How well you retain existing customers.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentive 52

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

Alice Heiman

FEBRUARY 11, 2025

In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base. Watch below or on our YouTube channel About Guest Russ Macumber is a seasoned entrepreneur and digital marketing expert known for his innovative approaches and thought leadership in the digital realm.

Hiring 62

Hiring Scale Revenue Social Media 62

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225