Sales and Marketing Management

OCTOBER 15, 2020

Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers.

Incentives 317

Incentives Incentive Travel Cancellation 317

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

AUGUST 12, 2019

Author: John Wells Brands have finite resources and budgets but an infinite appetite for growth. Because they need to decide where to spend those precious resources, they often leave a customer relationship management program at the table without understanding its true value. Connect all channels. That’s a mistake.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Are you targeting consumers or decision-makers?

Channels 96

Channels Scale Strategy Distribution 96

Sales and Marketing Management

MAY 10, 2019

Basic implementation tools can be found for free online. Select appropriate promotional mix channels. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources. You are just documenting products, value points, markets, channels and frequency.

Marketing 237

Marketing Social Media Promotion Channels 237

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Share the same goals and tools between sales and marketing teams. AI is appearing in automation, business intelligence, APIs, and more in the form of tools like conversational user interfaces (UI).

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

FEBRUARY 22, 2019

Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 To accomplish this, all sales representatives need the proper tools.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Smooth Sale

JULY 29, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Important Resources for a Nonprofit Management Team Managing a non-profit organization involves navigating a complex landscape of financial management, donor relations, project execution, and compliance with legal requirements.

Nonprofit 93

Nonprofit Resources Analysis Report 93

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

AUGUST 2, 2022

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. Efficiency: With a clearer picture of market opportunities, companies can allocate their resources more efficiently, focusing on areas with the highest potential return.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. Pick out the right email automation tool. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Sales and Marketing Management

MAY 28, 2020

However, AI tools can only be helpful if you utilize quality and reliable data. Buyer enablement helps in getting rid of the barriers found in your important decision-making materials and resources. If you target a single channel, you are not just limiting the audience set but also risking the loss of potential buyers.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE).

Engineering 207

Engineering Revenue Incentives Incentive 207

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Budget and Resource Use. Digital Channels and Content. What’s digital marketing without digital assets? Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 2, 2021

As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels.

Enterprise 290

Enterprise Enterprise Company CRM 290

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 124

Tools Ideal Customer Profile Prospecting Intent Data 124

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

JUNE 26, 2020

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. Organize Lead Sources and Channels.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. Who that resource is could depend on a number of variables. Easy, right?

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . And look, resource allocation at the outset of developing your GTM motion is a scary proposition.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 27, 2020

Personalization is a useful tool to steer customers in the direction they didn’t even know they needed to go in. Like most organizations, your brand probably generates and collects a large amount of data through an array of channels – from marketing automation and CRM to your corporate contact database. It Boosts Sales And Conversions.

B2B 246

B2B Marketing Segment Scale 246

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Efficiency and Smarter Use of Resources.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 7, 2020

2: Optimized resource use. Instead of 12 customer data management tools, how about just 1 or 2? With a single, solidified customer view, costs can be cut by creating fewer reports with fewer tools. Completing a 360-degree customer view requires the consolidation of all contact data from every digital tool used.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

Zoominfo

MARCH 29, 2018

Tip: Do your research.Before investing resources in a specific strategy or tool, determine how much you’re going to spend, what you expect to get in return, and how it compares to other channels you’re currently using. Tip: Invest in analytics tools. The short answer is, you won’t.

ROI 219

ROI Marketing Scale Campaigns 219

Sales and Marketing Management

MAY 6, 2019

While it is likely your company is using some sort of sales enablement, what is even more important is adopting a strategic approach toward this tool. Therefore, the more and the better you can implement AI into your sales tools, as well as into your daily strategies, the bigger the impact it will have your productivity.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business 112

Small Business Small Business Tools Social Media 112