Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. And B2C salespeople report discovering new prospects most effectively through Facebook.

Social Selling 119

Social Selling Channels Social Media ROI 119

Sales and Marketing Management

MARCH 27, 2019

These average-performing reps spend nearly five weeks a year, or 10 percent of their time, checking their commission reports, trying to understand them. In fact, according to a recent study by Aberdeen, companies that used SPM technology improved their profit margins at an 88 percent greater rate year-over-year.

Strategy 223

Strategy Compensation Commission Incentives 223

No More Cold Calling

SEPTEMBER 18, 2014

A new research study unlocks the key to using social media for sales. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. The report explains: Defining some terms in the Wild West of social is especially useful. Not really.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

No More Cold Calling

FEBRUARY 24, 2021

In the same study, 71.4 According to Hubspot’s 2021 Sales Enablement Report , more than 40 percent of salespeople say prospecting is the most challenging part of the sales process, despite the fact that 77.3 For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Sales and Marketing Management

MAY 26, 2020

A study by Xactly showed that the most diverse companies are 35% more likely to outperform their competition. In a 2019 Benchmark Study , respondents concluded that customers increasingly consider diversity when making buying decisions. mouth, and reputation are still highly valued.

Lead Scoring 227

Lead Scoring Lead Rank Scale Retention 227

Zoominfo

JULY 17, 2018

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. Conversely, your social media channels generate a higher percentage of registrants. Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

NOVEMBER 20, 2018

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Paid advertising. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

NOVEMBER 1, 2018

Why is social media the perfect channel for demand generation? 61% of organizations engaged in social selling report a positive impact on revenue growth ( source ). Not all channels will fit your company’s goals and initiatives. Eliminate unnecessary reporting and focus only on metrics specific to your goals.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. 72% of respondents reported that generic marketing messages turned them off from a company.

Marketing 194

Marketing Scale Segment Channels 194

Allego

MARCH 13, 2025

With this learning technique, sales reps can fast-track their growth by studying high achievers in actionwhether its how they handle objections, build rapport, or close deals. Our latest research report reveals key insights on how top organizations leverage ongoing training to drive revenue growth.

Lead Rank 62

Lead Rank Call-back Sales Enablement Objections 62

Allego

FEBRUARY 20, 2025

The latest 2025 State of Sales Enablement Report reveals the top sales enablement trends for 2025and the stakes couldnt be higher. State of Sales Enablement Report 2025 According to the 2025 State of Sales Enablement Report , most companies expect AI to impact at least 25% of sales roles within two years.

Sales Enablement 62

Sales Enablement Trends Buyer Lead Rank 62

Hubspot Sales

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. Blog posts from third parties, industry-specific data, case studies, and customer stories also have the biggest influence on B2B buyer decision-making. Showcase success studies from our previous, related clients.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

JUNE 8, 2017

For incentive programs in which travel is the key award, smaller firms generally report a higher reliance on individual travel, while larger firms split rewards more equally across individual and group travel. This is particularly evident in channel programs. firms spend over $14B annually on incentive travel. 

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales and Marketing Management

APRIL 26, 2019

The modern buyer journey sees customers using Google, visiting websites, sharing experiences and product recommendations in peer-level forums, studying analyst reports and reading expert product reviews. Just consider the following: Customers are actively avoiding salespeople.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. With a single, solidified customer view, costs can be cut by creating fewer reports with fewer tools. It’s frustrating. Today, customers expect united, data-driven communications.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

Sales and Marketing Management

JANUARY 16, 2020

The Gartner study indicates the root cause of customers’ struggle has less to do with how they perceive suppliers’ offerings and more to do with how they perceive themselves. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process.

Buyer 194

Buyer Scale Face-to-face Report 194

SalesFuel

JANUARY 15, 2025

We are currently in the first month of the campaign[but, Im] hearing that their web traffic increased, along with their calls coming in, said Burtley AdMalls Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Zoominfo

MAY 27, 2019

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Customer testimonials or case studies. Use the right channels with your marketing automation platform. Email is by far the most popular and effective marketing automation channel. So, what’s holding marketers back?

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

SalesFuel

FEBRUARY 28, 2025

billion, reports Winterberry. The top growth channels are likely to be: CTV Advertising 15.8% $33.4 Frequence analysts report they achieve threefold increase in conversion rates with up to a 50% lower cost per conversion. A study comparing conversion rates in campaigns using display ads and video provided further insight.

Advertising 59

Advertising Advertising Direct Mail Media 59

SalesFuel

OCTOBER 25, 2024

Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Brand lift studies can detect whether ad campaigns are attracting attention. Measuring the specific impact makes the point.

Advertising 59

Advertising Advertising Consumer Hiring 59

Sales and Marketing Management

AUGUST 13, 2018

A recent study proved that manual data entry is the single biggest CRM adoption challenge. Fortunately, CRM tools include incredible business analytics and reports that reduce the need for manual data entry. Focus On the Highest-Performing Channels. Reduce Data Entry.

CRM 168

CRM Top of Funnel Leads Marketing Qualified Lead 168

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?

Marketing 192

Marketing eBook Social Media Trade Show 192

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty creating a consistent, multi-channel customer experience. CASE STUDY] Data-Agnostic? Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 61% of organizations engaged in social selling report a positive impact on revenue growth ( source ). Monitor online review sites.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

FEBRUARY 25, 2018

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). Failing to understand the differences between platforms.

Social Media 147

Social Media Media B2B Marketing 147

Partners in Excellence

JULY 12, 2022

They study their opponents. Doctors are the same, despite the hundreds of times they may have done a procedure, they study the patient. Doctors, rely on reports, blood work, Xrays, other things, but they always talk to the patient trying to get an edge trying to better understand the individual. We need to make more calls!”

Outsourcing Services 158

Outsourcing Services Face-to-face Segment Film 158

Cincom Smart Selling

FEBRUARY 21, 2025

According to a study, organizations using CPQ software see 17% higher lead conversion rate than non-CPQ users. 8- Multi-channel & Multi-language Support A robust CPQ solutions support multi-channel sales , such as direct sales, partner channels, e-commerce, and self-service portals.

Discount 48

Discount Guarantee Engineering Proposal 48

Sales and Marketing Management

OCTOBER 24, 2019

Studies show 90 percent of loyalty program members are open to receiving communications, and the benefits of such are clear – with a study by COLLOQUY Research reporting customer satisfaction increases four-fold as a result of relevant communication. . Asynchronous Messaging. Quick Response.

Loyalty 120

Loyalty Customer Consumer Study 120

Sales and Marketing Management

AUGUST 21, 2020

Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. And, while down from its peak in 2011, over 1.5 Let’s dig in. How Does SMS Work?

Marketing 177

Marketing Territories Consumer Follow-up 177

Julie Hanson

NOVEMBER 12, 2020

Yet actors, sportscasters, reporters and news announcers are proof it is possible to connect and engage with audiences virtually. . She traveled with the New York Rangers as their Team Reporter and Producer before moving to the national stage interviewing all types of athletes for Yahoo! Talking to a camera is not a natural skill.

Sports 134

Sports Video Travel Energy 134

Sales and Marketing Management

JANUARY 23, 2018

A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. All of this intel makes it easy to see why 80 percent of marketers surveyed for Salesforce’s State of Marketing Report last year agreed that email is a core component of their business models.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Salesmate

NOVEMBER 25, 2020

Analyze your sales report, research on the internet, and try to find the best time to reach out to a potential prospect. According to the study conducted by Salesmate, 4:00 pm to 5:00 pm in the evening is the best time to make sales calls. Sales hack 5 – Explore different channels – Try texts or LinkedIn to connect.

Closing 128

Closing Face-to-face Follow-up Case Study 128

Zoominfo

APRIL 20, 2020

With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? Take a look at the average number of dials and emails your sales team is reporting per day — now, figure out how to increase that volume by 25%.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

SalesFuel

JANUARY 31, 2025

The IAB asked that question in its 2025 Outlook Study. The participants responses in this study can help you plan how to approach accounts this year. For example, they continue to seek ways to measure cross-channel media campaigns (46%). And 19% report that only have group subscriptions to these tools.

Media 59

Media Marketing Advertising Advertising 59

Miller Heiman Group

MAY 26, 2020

Our Customer Experience Best Practices Study revealed that organizations reporting the most successful customer experiences—ones that lead to greater customer loyalty and higher spending per customer—have four key characteristics in common: They have executives who walk the talk. They’ve hired and developed the right talent.

Ideal Customer Profile 127

Ideal Customer Profile Hiring Strategy Customer 127