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Social Media Demand Generation: A Q&A

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Why is social media the perfect channel for demand generation? Fortunately, social media allows you to access the insights you need to remedy this issue. Not all channels will fit your company’s goals and initiatives. Your best buyers are most active on social platforms. Enter, social listening. Tailor your content.

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Here’s Where Your GTM Strategy Is Failing

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Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? What’s Broke?

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5 Reasons to Invest in B2B Conferences and Events

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If you plan to share the event experience through your business’ professional channels, here are a few best practices to keep in mind: Research : Live coverage requires employees to think on their feet and instantly recognize what will make good content and what won’t. Morale and employee engagement.

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4 Ways to Regain a Customer’s Trust After Losing It

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Only then can you take the proper steps to remedy the issue. After every customer service interaction, send out a service through your various communication channels to determine how satisfied each customer is with the help they received. Determine the source of the problem. Customer service follow up. Acknowledge inactive customers.

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Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

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The Value of Blending Digital & Human Channels. Fortunately, increasing live interactions – whether virtual or in-person – has an easy remedy, and for many, it starts with the scheduling of an appointment. Imagine this scenario: a potential customer visits your web site with the express intention of initiating a purchase.

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Content Mapping for Marketing Success

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Instead, they stumble upon it organically through channels they’re already using—like social media for example. They have identified a pain point and are ready to find the remedy. Once your content is grouped and labeled, do the same for each of the channels you use. But, they aren’t actively seeking out car-related content.

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3 Ways to Operate a More Data-Driven Marketing Program

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In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. In an attempt to remedy this statistic, we’re sharing a few ways to improve your data-driven marketing strategy. Keep reading! These are your buyer personas.

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