Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI Growth

NOVEMBER 27, 2012

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. Your AEs then have the potential to turn members of that personal online network into prospects.

Social Selling 308

Social Selling Social Media Eloqua Twitter 308

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 87

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 87

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. What is the Landing Page’s Importance in Digital Marketing?

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. With careful data-driven targeting strategies, your business can attract quality B2B leads that convert.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

SBI Growth

SEPTEMBER 17, 2013

At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities. Sign up here for SBI’s 7 th Annual Research Presentation to learn what they’re doing differently and why. The best sales teams are leveraging their LI connections to prospect and generate referral leads.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Isn’t it time you considered a prospecting approach that delivers double-digit results and eliminates your competition? In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy.

Referrals 177

Referrals Channels Cold Calling Scale 177

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. You can engage prospects throughout the customer life cycle.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. We asked our respondents which sales channel , prior to the crisis, had been their most effective.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. WEBINAR] Dream Teams: How Marketing Activates Sales to Drive More Revenue. What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? To maximize results prospects should both 1.) Boost conversion with shared goals.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” percent of salespeople said that 50 percent or fewer of their initial prospects were a good fit.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Scoring Lead Rank 105

Anne Miller

OCTOBER 23, 2020

What can you do to get a rapid response from prospects? Check out LinkedIn and your internal company contacts to see who might know your prospect and request to be introduced to that person. Relate that to specific changes in your prospect’s industry and, then, why it is worth having a conversation with you. Get a Referral.

Prospecting 162

Prospecting Cold Calling Referrals Guarantee 162

Sales Hacker

JUNE 21, 2021

Sales reps go out in the market virtually and in person, they meet prospects, drum up interest, and ultimately close deals. But where can channel partnerships fit in? Sales Hacker has published ample content about channel partnerships. Let’s dive into some insights on implementing a channel sales approach successfully.

Channels 120

Channels Hiring Webinar Metrics Revenue 120

Vengreso

OCTOBER 22, 2024

If you’re feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! It’s time to rethink your sales tool strategy. Streamline Sales Strategy: Discover the seamless integration of CRM systems to supercharge your sales strategy and drive better results.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

MAY 27, 2019

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Ask them the kinds of content they use most often during their interactions with prospects.

Top of Funnel 197

Top of Funnel Lead Scoring Lead Rank Marketing 197

SBI Growth

SEPTEMBER 22, 2012

Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. World class marketing leaders are acknowledging this fact and adjusting the way they engage with prospects and customers. Buyer Personas are the foundation of your marketing strategy.

Maximizer 288

Maximizer Buyer Persona Lead Rank Leads 288

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. Actually, it’s more like Talk Radio, but on video. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

SBI Growth

DECEMBER 5, 2013

Revising the comp plan without aligning it to a defined sales strategy won’t work. Having a clear understanding of your ideal customers and prospects is essential to success. Channel / Routes-To-Market – Understanding BPM’s and Personas will provide a base line here. Here is a link to a great webinar with LinkedIn.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Alice Heiman

APRIL 11, 2023

Better prospecting is the most direct path to increase sales conversations. Her four steps are: The right list Great skills Strong process The right software What can your team add to improve their prospecting? Watch the podcast below or on our YouTube channel. Watch the podcast below or on our YouTube channel.

Lead Rank 126

Lead Rank Sales Qualified Lead Conversion Prospecting 126

Allego

NOVEMBER 17, 2022

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. The right strategy can help you identify and activate partners and scale your efforts. 4 Steps to Build a Channel Partner Program. Identify and Activate Channel Partners.

Channels 105

Channels Scale Account Based Marketing SalesForce 105

Hubspot Sales

JUNE 24, 2020

It's a way to ensure that your messaging, promotion, and outreach are in sync across the different facets of your organization — a means of keeping everyone on the same page to leverage a common, integrated approach internally and project cohesion to prospects. The quality of your SQLs is an extension of the previous KPI.

Lead Rank 137

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 137

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

MTD Sales Training

MARCH 31, 2020

Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out. Communication Tech Strategy. Network with prospects and clients. Selling is tough at the moment isn’t it? We’ve had over 82 sales training programmes postponed! You might be in the same situation. Get Social.

Skype 246

Skype Webinar Metrics Call-back Exercises 246

Hubspot Sales

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. It makes sense.

Webinar Metrics 112

Webinar Metrics Course Top of Funnel Funnel 112

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Think about all the things we do—almost by rote—and never stop to wonder why we do it that way or whether we should consider a different strategy.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

SBI Growth

NOVEMBER 10, 2013

They bring buyer insights to the sales team that can be easily leveraged in sales campaigns and prospecting. Get started on buyer insights by downloading the Buyer Research Guide. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. And they involve the sales team in the process.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310