DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. Check out my post, How to Heat Up Cold Emails with Personalization.). I subscribed to a job changes Trigger in DiscoverOrg to track companies where previous users ended up.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 124

Social Media Channels Media Prospecting 124

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. None of us stands out during prospecting. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Not getting the ROI you expected from your lead-gen tactics?

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Sales and Marketing Management

JANUARY 21, 2019

Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io Account-based selling becomes entrenched. Social selling. The catch is that it can be time-consuming.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling? It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Hubspot Sales

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

FEBRUARY 18, 2025

These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording. By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. Learn More about Close 3. Pipeline management and deal tracking.

Outbound 130

Outbound Software Software Buyer Intent 130

Understanding the Sales Force

NOVEMBER 15, 2021

I came up with the following: Water - you can get an unlimited amount of drinking water from the tap but we not only buy bottled spring water, we buy FIJI, one of the most expensive brands, because it tastes so much better. When prospects tell you that they're going with the lowest price, it's total crap. How many can you think of?

Software 313

Software Software Channels Follow-up 313

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. In fact, I recommend you share the definition with your prospects as a means of creating a clear path forward. If you and your prospects can shift time in your favor, you’ll both have an advantage over your competitors.

Lead Scoring 352

Lead Scoring Lead Rank Ideal Customer Profile Objections 352

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales 2.0

JULY 28, 2020

This year’s coronavirus pandemic and the resulting shutdown of much of the US economy has had an impact on just about everything: how we live, how we work, and even how we sell. We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

DECEMBER 6, 2024

Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Enhanced Customer Experience : Faster routing ensures quicker follow-ups. Cleaner CRM Data : Maintain accurate, up-to-date records with automatic deduplication.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Hubspot Sales

AUGUST 26, 2024

I woke up to my alarm clock shattering that fantasy. For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect.

Follow-up 122

Follow-up Lead Rank Lead Scoring Marketing Qualified Lead 122

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects? Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news? Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. MQLs that your sales team has vetted and identified as worthy of direct follow-up. Opportunity.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Vengreso

OCTOBER 22, 2024

If you’re feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! Listen to this episode of The Modern Selling Podcast to find out how. Subscribe to Modern Selling on the app of your choice! Let’s turn that frustration into success.

Tools 70

Tools Social Media Channels Sales Methodology 70

Hubspot Sales

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. percent of salespeople said that 50 percent or fewer of their initial prospects were a good fit. Digital marketing and lead nurturing wasn’t living up to its promises to fill pipelines with hot leads, even before the pandemic.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

No More Cold Calling

JUNE 9, 2019

Have you forgotten that selling is social? But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Turn off your computer.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Enhancing Customer Engagement : Email tracking and meeting management improves communication with prospects. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 127

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 127

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Prospecting. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Negotiation.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

JUNE 26, 2020

Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Organize Lead Sources and Channels.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales Hacker

JANUARY 20, 2025

Back to basics There may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. In-person interactions Digital channels drive reach, but the deepest connections happen in person. Memo hosts 10-15 prospective buyers at each dinner event. The answer?

Scale 107

Scale Sales Qualified Lead Revenue Intent 107

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Survey 246

Survey Top of Funnel Scale Fashion 246

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. From there, these leads are gradually pushed further down the funnel for sales teams to pick them up and close a deal. With these insights, you get a full 360 view of current, prospecting, and available customers.

Trends 246

Trends CRM Top of Funnel Marketing 246

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. Yep, wimpy.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Sales 2.0

SEPTEMBER 8, 2018

The key area to track in my view is prospecting. When I look at most company’s prospecting numbers a big red light starts flashing in my head with words “bottleneck” written on it. Improving your prospecting numbers is very likely to directly boost your sales. If you want prospecting to improve, you need to measure it.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240