Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan In today’s buyer-centric world, salespeople need to create value more than ever or they won’t get in front of prospects. If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user.

Channels 136

Channels Incentive Incentives Travel 136

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 104

Social Media Channels Media Prospecting 104

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program.

Channels 71

Channels Strategy Margin Ideal Customer Profile 71

Allego

NOVEMBER 17, 2022

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. The right strategy can help you identify and activate partners and scale your efforts. 4 Steps to Build a Channel Partner Program. Identify and Activate Channel Partners.

Channels 105

Channels Scale Account Based Marketing SalesForce 105

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales Gravy

SEPTEMBER 1, 2023

One of the most effective approaches that salespeople can leverage to close bigger deals is using interviews as a sales strategy to gather intelligence, build relationships, and connect with high-level decision makers. Target a specific market instead of trying to target everyone.

Sales Qualified Lead 94

Sales Qualified Lead Decision Maker Prospecting Strategy 94

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

OCTOBER 5, 2023

Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1.

Social Selling 106

Social Selling Channels Social Media ROI 106

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Finding prospects through social networks has become essential for salespeople.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Finding prospects through social networks has become essential for salespeople.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Sales Gravy

OCTOBER 29, 2024

In this episode they dive into actionable Outbound strategies, discuss the latest AI trends, and reveal why authentic relationships are the cornerstone of every successful sale. Results in prospecting don’t happen overnight; staying consistent over time is key to building a strong pipeline and generating lasting success. –

Ideal Customer Profile 76

Ideal Customer Profile Outbound Strategy Social Media 76

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SalesFuel

SEPTEMBER 5, 2024

Sellers who have a personal brand strategy have a distinct advantage over others. The digital world has forever changed the way we conduct business and interact through countless channels. Therefore, promoting yourself is the objective of any personal brand strategy. Consequently, your strategy begins with critical steps.

Strategy 104

Strategy Journal Ideal Customer Profile Hiring 104

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Your digital media is most impactful as a part of a digital marketing strategy. A strong digital marketing strategy incorporates the above digital marketing channels and techniques.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

JUNE 26, 2020

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

MAY 18, 2023

Recruitment marketing helps promote your business as a strong workplace, and can draw in top talent that you otherwise wouldn’t have connected with through traditional recruiting channels. Working with shorter timelines ensures your recruitment strategy goals stay up to date. Why Invest in Recruitment Marketing?

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

Sales Hacker

JUNE 21, 2021

Sales reps go out in the market virtually and in person, they meet prospects, drum up interest, and ultimately close deals. But where can channel partnerships fit in? Sales Hacker has published ample content about channel partnerships. Let’s dive into some insights on implementing a channel sales approach successfully.

Channels 107

Channels Hiring Webinar Metrics Revenue 107

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 71

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 71

Zoominfo

JANUARY 19, 2021

Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. What is the Landing Page’s Importance in Digital Marketing? Landing Page Best Practices.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Set up behavior-based triggers that notify sales teams of prospect engagement. Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Alice Heiman

APRIL 11, 2023

Better prospecting is the most direct path to increase sales conversations. Her four steps are: The right list Great skills Strong process The right software What can your team add to improve their prospecting? Watch the podcast below or on our YouTube channel. Watch the podcast below or on our YouTube channel.

Lead Rank 126

Lead Rank Sales Qualified Lead Conversion Prospecting 126

Zoominfo

SEPTEMBER 4, 2018

YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers. source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results.

Channels 150

Channels Lead Rank Lead Scoring How To 150

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130