Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

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Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

SBI Growth

MARCH 3, 2014

This is a true story of how Social Prospecting is helping one Sales Leader. This post is about how one Sales Leader has implemented social prospecting. He understood conventional prospecting methods weren’t aligned to buyer behavior. Social Prospecting was the perfect approach to reach their target buyer.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Score More Sales

JULY 27, 2013

No doubt you are busy in your sales career working to identify prospective customers, connect with them, nurture that relationship and ultimately help them to a buying decision potentially with your products and services. Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility?

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Hubspot Sales

OCTOBER 5, 2023

More yet, 87% of social sellers say social selling has been effective for their business this year. Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success. Best Social Selling Channels 1.

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Social Selling Channels Social Media ROI 119

Act!

NOVEMBER 12, 2024

Because they are useful for lead generation and relationship building, social media channels are an indispensable part of any sales strategy for starting and growing a business. But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. What is social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

Sales 2.0

SEPTEMBER 18, 2020

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). Our buyers are “frazzled” as Jill Konrath says.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

The Pipeline

APRIL 24, 2014

Today’s snippet captures the discussion about trust, the lack there of for some traditional channels, while at the same time the elevated level of trust among social peers. Click here to see the entire interview , let us know what you think. What’s in Your Pipeline? Tibor Shanto .

Video 275

Video Social Selling Channels Account 275

Sales and Marketing Management

JANUARY 21, 2019

Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io Account-based selling becomes entrenched. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Hubspot Sales

MARCH 14, 2021

Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done. Leverage information on social media to connect with prospects on mutual experiences. Let's dive in.

Social Selling 142

Social Selling Social Media Hubspot Twitter 142

No More Cold Calling

MAY 28, 2020

I wrote that book because I was horrified when reps started telling me they didn’t need to talk to prospects and clients anymore. Conversations have become less frequent, email spam has skyrocketed, and social media is the new breeding ground for sales pitches. That’s not how social selling works.

Referrals 391

Referrals Cold Calling Social Media Social Selling 391

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling?

Social Selling 130

Social Selling Ideal Customer Profile Social Media Twitter 130

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? Let's explore the channels that prove most effective below.

Social Media 124

Social Media Channels Media Prospecting 124

Pipeliner

NOVEMBER 24, 2024

Direct Mail: Send personalized mail to capture the attention of prospects. The goal is to make prospects aware of your existence and offerings. Bond Once you have attracted a prospect, the next step is to bond with them. Consistent Follow-Up: Regularly check in with prospects to maintain the relationship.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

Social Selling 139

Social Selling Trends Social Media Data 139

Hubspot Sales

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? Social Media Training for Sales Reps. LinkedIn, Instagram, and Twitter).

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Social Selling Training Social Media How To 137

SBI Growth

JULY 22, 2013

Establish a fun atmosphere with good feedback channels. Social Selling Emphasis : Social Selling is a modern prospecting methodology that fills the funnel with opportunities. Training your sales team how to social sell will immediately improve your sales pipeline. Play a game or have a contest.

Hiring 325

Hiring Top of Funnel How To Social Selling 325

SBI Growth

FEBRUARY 3, 2013

This post describes the Social Seller's strategy to grow their prospect list through LinkedIn. How Social Sellers Succeed with LinkedIn. This is where Content Marketing meets Social Selling. My post on Social Selling provides more detail on this topic. Are they connected to potential prospects?

LinkedIn 335

LinkedIn Pipeline Decision Maker Referrals 335

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. With that in mind, here are four tips for advanced social selling.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." It also explores how social media fits into a true multi-channel approach. But that work has paid off in terms of developing valuable content we can share with prospects and customers.

Channels 110

Channels Influencer Pipeline Social Media 110

SBI Growth

SEPTEMBER 26, 2013

Only the prospect can move from one buying stage to the next. Get out of social media denial. Social Selling has become mission critical. Turn your sales and marketing teams social profiles into marketing channels. Learn your prospects preferences- over the phone, text, email, social, etc.

Ideal Customer Profile 327

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 327

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 100

Social Selling B2B Social Media B2C 100

Hubspot Sales

MARCH 28, 2022

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. Which makes it a great place for social selling. Expert's Best Social Selling Conversation Starter Tips.

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Social Selling Conversion Cold Calling Lead Rank 116

No More Cold Calling

MARCH 17, 2016

What makes the most influential sellers so successful on social media? Any sales professional who says it’s easy to keep up communication on social networks is either lying or doing it incorrectly. Done right, social selling is a time-consuming task that requires thought and focused effort. Well, sales is not a party.

Social Selling 120

Social Selling Lead Rank Lead Scoring Social Media 120

Crunchbase

NOVEMBER 13, 2020

Because of the changes in the lifestyles and behaviors of customers, social selling has increasingly become the go-to strategy for marketers during the new normal. Social selling involves researching, connecting and engaging with leads and customers on social media platforms. 10 Social Selling Best Practices.

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Social Selling Lead Rank Lead Scoring Social Media 98

No More Cold Calling

JUNE 9, 2019

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Now, you don’t have to call cold prospects to bug them.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

No More Cold Calling

MAY 5, 2016

Because we began a conversation on social media. That’s the power of social selling. I publicized the Sales Innovation Expo on all of my social channels, then sent personal messages to each of my LinkedIn connections in the U.K. It is a place for engaging audiences, not for pitching prospects.

Social Selling 120

Social Selling Meeting Social Media Referrals 120

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all.

Hubspot 116

Hubspot B2B Buyer Data 116

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

SalesHandy

JULY 5, 2021

The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

SBI Growth

OCTOBER 3, 2013

Offer to help connect a buyer with a channel partner. Content is the engine of Social Selling. Share these clips through your social network. It will remind your prospects that you exist and provide benefits to clients. Social Selling is measurable. Give it out for free and the payoff will be great.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SBI Growth

OCTOBER 15, 2013

Social media have evolved as the most potent recruiting channel. Social Selling Profiles – The LinkedIn profiles of the sales team must shift from an online résumé to a powerful selling tool. The result was an increase in appointments accepted by prospects. Recruiting – LinkedIn has changed everything.

Hiring 303

Hiring Social Media Ideal Customer Profile Microsoft 303

SBI

DECEMBER 17, 2019

Social Selling: 6 Ways to Leverage Social Media to Sell More. Some years ago, marketers used cold calling as their main way of getting in touch with prospects. According to LinkedIn, 78% of social sellers outsell their peers who neglect social media usage. Track social mentions to find more prospects.

Social Media 103

Social Media Social Selling Media Promotion 103