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4 Trends Shaping B2B Marketing in 2011

Pointclear

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Why is that?

Trends 180
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

Not only did this hurt my credibility as a salesperson and my company's credibility as a business, but it ingrained prospecting habits that are ultimately unsuccessful in the long term as buyers get smarter about what solutions exist. Smart companies always want to keep good people. Never give up.”.

Hiring 111
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For many of us, that’s also the primary channel through which we make an increasing number of purchases. Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Top 3 Key Takeaways.

Buyer 80
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. There are predictable stages that customers traverse in their decision-making process. This builds awareness and trust.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Outbound selling is a technique that involves pushing your message directly to your prospects. Inbound selling involves qualifying interested prospects. Typically, these prospects will discover you and be interested in learning more. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). One of the best things you can do is put AI to work helping you find new prospects. Finding the Perfect Client Fit.

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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

In addition to their employees, clients use these solutions to support their customers, vendors, and channel partners. Assistant captures everything during customer interactions, including data from prospects that don’t buy. Brian: Smart companies invest a lot of money in their CRM systems, which are great for storing data.

Up-Sell 50