Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Crunchbase

DECEMBER 18, 2020

Most retail brands have a sales cycle in place, but the events of 2020 have impacted the way the cycle works. Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important. Step 1: Prospecting.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

Alice Heiman

APRIL 11, 2023

Is your sales team struggling to have conversations with the right buyers? Better prospecting is the most direct path to increase sales conversations. Wendy Weiss takes us through the four steps to improve your sales team’s ability to schedule sales calls. Watch the podcast below or on our YouTube channel.

Lead Rank 126

Lead Rank Sales Qualified Lead Conversion Prospecting 126

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Say your marketing team is organized by channel.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. Inside Sales or Field Sales? (or

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. Which clients had the shortest sales cycle?

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Automated emails encourage leads to move from the product research phase into the buying cycle.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. Digital marketers invest in creating landing pages because of their higher conversion rates.

Prospecting 130

Prospecting Marketing Top of Funnel Segment 130

Sales and Marketing Management

DECEMBER 22, 2019

This savvy also allows sellers to engage around the entire sales cycle and open up opportunities throughout. Sales leaders can build their teams’ business acumen by facilitating the following steps: 1. Sellers need to gather in-depth information about prospects and customers. Competitors? Customers they serve?

Decision Maker 240

Decision Maker Face-to-face Demographics Call-back 240

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. What is Prospecting?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

MAY 27, 2019

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. If timed and executed effectively, content can push your prospects through your sales funnel until they become a customer. Do the same with your sales team. Customer testimonials or case studies.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. This not only allows you to filter your qualified leads ; it also increases the likelihood that your prospect will show up to the call. In this image, Amy (prospect) and Leo (AE) were previously chatting on email.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

DiscoverOrg Sales

MAY 23, 2018

You’ll learn how to align your sales and marketing teams around data, to boost results in the following scenarios: Agree on “good fit” criteria. Kill lead generation channels that don’t convert. 7-quick-wins-sales-marketing-alignment. To maximize results prospects should both 1.) 4: Kill lead channels with low conversion.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Activity data: How sales and customer marketing are reaching out to best customer within your TAM. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? There are two distinguishing factors that help separate the universes: Common pain points: How can your solution resolve issues and challenges your prospects face?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast.

Software 211

Software Software Tools Hubspot 211

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

DiscoverOrg Sales

JANUARY 10, 2018

In episode 3 of INSIDE LOOK, key players from the sales and marketing teams – share their strategy and key takeaways following a series of multi-channel, cross-functional plays for our HR dataset. Prospects really respond to that! We expect that the sales velocity will have a shorter sales cycle as well. (As

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Zoominfo

JANUARY 20, 2021

A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step. Consider this: more than half (55%) of B2B professionals in a Folloze survey say personalization leads to higher rates of sales conversions and future growth. The Next Steps in Mapping Your Sales Funnel.

Top of Funnel 162

Top of Funnel Funnel Sales Cycle ROI 162

Partners in Excellence

JULY 21, 2023

” We look for new channels or methods of engagement. We, also, have data that despite preferring rep free buying experiences, they are relatively channel agnostic. If they can get it done working with sales people, they will do it. The post Driving Our Customers/Prospects Away! ” “Is outbound dead?”

Customer 114

Customer Prospecting Revelation Trade Show 114

Vengreso

AUGUST 12, 2024

The sales cycle, or sales cycles, is a systematic approach adopted by sales teams to monitor and finalize transactions, beginning with the recognition of prospective customers and continuing through acquiring their business to cultivating enduring partnerships.

Sales Cycle 67

Sales Cycle Ideal Customer Profile Strategy Sales Qualified Lead 67

DiscoverOrg Sales

SEPTEMBER 5, 2018

There’s this tendency for sales professionals (including myself) to focus on the sales cycle, and the prospect that you’re trying to sell something to, in a negative way. ” Instead, look at it as, “What if my prospect doesn’t get my product?” ” Let me explain.

Video 139

Video Marketing Qualified Lead Lead Rank Top of Funnel 139

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Rich Buying Signals : Identify and prioritize high-value leads and reach prospects first.

Scale 130

Scale Analytics SalesForce Hubspot 130

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Here’s why it’s becoming an essential tool in the B2B marketer’s arsenal: 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

APRIL 2, 2018

Five ways to support your sales team and increase productivity. Are your sales reps relying on headquarter phone numbers every time they reach out to a prospect? A sales rep using a direct dial is 46% likelier to reach a prospect at the director level than a rep who is not using a direct dial. Time spent selling.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Sales and Marketing Management

MAY 14, 2017

When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise. ABM is the perfect system when, as is often the case, you have to work with multiple buyers in a given sale. So, choose your channels wisely.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. Your typical lead gen strategy may not be enough when targeting the biggest fish.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

The Pipeline

AUGUST 21, 2018

Sales cycles are no strangers to cyclicality and seasonal swings. There is no denying that summer brings a different rhythm and energy to sales. Having gone through the cycle a number of times, you do see that while some of it seasonal, a good part of the reality sellers experience is a result of tribal or sales culture.

Energy 79

Energy Decision Maker Objections Face-to-face 79

SalesHandy

SEPTEMBER 3, 2020

The Best Sales Statistics of 2020. Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics.

Cold Calling 131

Cold Calling Outbound Lead Nurturing Inbound 131