Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails encourage leads to move from the product research phase into the buying cycle.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. as this channel has become saturated. as this channel has become saturated. Smarter approaches to prospecting are needed. Sales process efficiency. Sales time sucks.

Territories 396

Territories Compensation Scale Decision Maker 396

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. 6sense Revenue AI for Sales 6sense Revenue AI for Sales reveals anonymous B2B site research and uncovers hidden opportunities.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 124

Social Media Channels Media Prospecting 124

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Also, they overwhelmingly prefer to do independent research. That process has changed dramatically.

Hubspot 116

Hubspot B2B Buyer Data 116

Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Establishing a Sales Enablement Process.

Education 330

Education Buyer Buyer Persona Social Media 330

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. None of us stands out during prospecting. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Groundbreaking research by Steve W. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Enhancing Customer Engagement : Email tracking and meeting management improves communication with prospects. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Partners in Excellence

OCTOBER 12, 2020

Was just reading yet another post with “market data” declaring prospecting the most difficult aspect of sales. Thousands of blog posts about both the difficulty and importance of prospecting have been published in the past 5-7 years. Or possibly our problems are that too many sales people just don’t want to prospect?

Ideal Customer Profile 166

Ideal Customer Profile Prospecting Sales Qualified Lead Face-to-face 166

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. The rest reported improvement. Interested in learning more?

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” percent of salespeople said that 50 percent or fewer of their initial prospects were a good fit.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

DiscoverOrg Sales

DECEMBER 4, 2017

. “Align all your efforts to what really matters, which is how your potential customers approach challenges, make buying decisions, and implement or use your products and services,” says Tamara Schenk , research director at CSO Insights. Get our research report: 30 Ways to Get Inside the Mind of Your Target Buyer.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. And yet, most prospects end up with a flood of messages from sales reps eager to sell them their latest product or service. Alternative: Research prospects before you contact them.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

eGrabber

DECEMBER 2, 2024

But here’s the good news: with tools like Email-Researcher , you can transform your approach, saving time and boosting results. This blog explores how you can generate high quality leads in minutes and why Email-Researcher is the ultimate solution for your sales challenges. Try Email-Researcher – Get 350 Credits for Free!

Ideal Customer Profile 40

Ideal Customer Profile Research Sales Qualified Lead Lead Rank 40

SalesFuel

MARCH 19, 2025

As AI increasingly crafts communications, sellers must ensure their sales prospecting stands out from the rest. As Kipp Bodnar and Kieran Flanagan point out , AI is turning sales prospecting into a commodity. Sellers must focus on personalized outreach that cuts through the noise and connects with prospects. Are they consistent?

Top of Funnel 52

Top of Funnel Prospecting Hiring Ideal Customer Profile 52

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 127

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 127

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. Social selling isn‘t about bombarding prospects with generic sales pitches; it’s about building relationships.

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

APRIL 7, 2025

It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. As per our survey: 24% of respondents say their sales orgs leverage cold calling as a primary sales channel.

Cold Calling 59

Cold Calling Hubspot Report Data 59

Hubspot Sales

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

No More Cold Calling

AUGUST 1, 2019

Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Martin’s research on buyers and the mistakes salespeople make. That’s the multiplier effect of trust. We all know why.

Referrals 289

Referrals System Cold Calling Social Media 289

Zoominfo

MARCH 4, 2021

Prospecting. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Partners in Excellence

FEBRUARY 15, 2022

Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail from prospecting messages. Mind you, these are not spam, but legitimate prospecting messages from people trying to catch my attention. Prospecting has always been a challenge, but these days, it is even more challenging.

Prospecting 141

Prospecting Objections Research Channels 141

Sales Hacker

NOVEMBER 15, 2024

Reps can get hundreds of “at-bats” before going live with prospects. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Most teams try to run too many channels. PCF is about focusing on 1 or 2 high-impact channels. More for your eyeballs How to build your GTM strategy from scratch.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Alice Heiman

APRIL 11, 2023

Better prospecting is the most direct path to increase sales conversations. Her four steps are: The right list Great skills Strong process The right software What can your team add to improve their prospecting? Watch the podcast below or on our YouTube channel. Watch the podcast below or on our YouTube channel.

Lead Rank 126

Lead Rank Sales Qualified Lead Conversion Prospecting 126

Sales Hacker

JANUARY 20, 2025

Back to basics There may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. In-person interactions Digital channels drive reach, but the deepest connections happen in person. Memo hosts 10-15 prospective buyers at each dinner event. The answer?

Scale 105

Scale Sales Qualified Lead Revenue Intent 105