Pipeliner

JANUARY 16, 2025

In a recent episode of the expert interview series hosted by John Golden and guest Walter Crosby , a seasoned sales coach and founder of Helix Sales Development, delved into the intricate challenges of hiring, finding, and retaining top sales talent.

Hiring 104

Hiring Sales Talent Video Lead Scoring 104

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Pipeliner

MARCH 12, 2025

In a recent expert interview, John Golden talked with Chris Jennings , a sales leadership expert with more than 25 years of sales and leadership experience. They discussed new sales training methods, the importance of authenticity in sales, and the changing role of sales managers.

Video 105

Video Training Lead Scoring Lead Rank 105

Sales and Marketing Management

MAY 10, 2019

It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Code sheets are a means of gathering and documenting important information about your company and the products it promotes. Select appropriate promotional mix channels.

Marketing 237

Marketing Social Media Promotion Guidelines 237

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JULY 17, 2018

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). The number of registrants indicates how successful your promotion efforts were leading up to the webinar. Before you announce your webinar and begin to promote it, set a goal for total registrations. Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Pipeliner

MARCH 20, 2025

Common Mistakes in E-Commerce Sabir discusses several prevalent mistakes that e-commerce brands make, such as hiring the wrong people or agencies based on flashy promises rather than proven results and mismanaging promotional codes and discounts. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Video 103

Video Lead Scoring Lead Rank Scale 103

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success. Selecting The Right Channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, your lead magnets should be promoted on your company’s social media channels. Align Marketing and Sales to Act Swiftly. So you did it!

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

SocialSellinator

AUGUST 31, 2021

Understanding what your Snapchat followers and fans need and turning that into valuable content can go a long way toward improving your brand's image and sales conversion rates. This feature has helped promote brands like McDonald's during holidays like Halloween. Discover New Channels. Do they like music?

Promotion 130

Promotion Social Media Marketing Media 130

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. Try this instead. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Smooth Sale

OCTOBER 11, 2024

Promote the Content You Create Engagement is essential, making promotion almost a requirement. Promoting your content is an excellent way to increase your chances of being seen, becoming known, and achieving the engagement that you initially envisioned. Today’s insights are provided to help you achieve the Smooth Sale!

How To 103

How To Promotion Influencer Hiring 103

Zoominfo

SEPTEMBER 26, 2018

Develop a content strategy to promote your employer brand. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. For this reason, we recommend clearly defining the core values of your company and promote them throughout your content.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

JULY 20, 2020

Author: Kris Belau Is there anything more quaint in sales and marketing than the door-to-door salesperson? As was common at the time, the main sales channel was an on-the-ground sales force. So what now for companies, perhaps yours, that rely even in some part on offline sales? It means rethinking how you engage.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

Alice Heiman

AUGUST 13, 2024

How can CEOs consistently hire top-tier sales talent? Kristie Jones, a sales leadership expert with over 20 years of experience, shares her strategies for attracting, hiring, and onboarding the best sales professionals in the latest episode of Sales Talk for CEOs.

Hiring 143

Hiring Ideal Customer Profile Sales Talent Promotion 143

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource. When reps connect and immediately push for a sale, it turns people off. Let's take a look!

Social Selling 108

Social Selling Social Media Media Networking 108

Pipeliner

FEBRUARY 10, 2025

Encourage Focus Culture: Promote a culture of focus within your team or organization. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the Worlds Greatest Military Victories and Social Upheaval: How to Win at Social Selling. He is CSMO at Pipeliner CRM.

Video 96

Video Strategy Lead Scoring Lead Rank 96

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Cross promotion. Check out our top 7 tips below.

Social Media 214

Social Media Lead Generation Media B2B 214

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. With a comprehensive data collaboration strategy, you can avoid data fragmentation, promote standardization, and improve overall data quality. This can make alignment between the two difficult.

Data 246

Data Intent Data How To Intent 246

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Yet, sales-ready leads don’t just pour in the second you decide to hold a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Sales and Marketing Management

FEBRUARY 8, 2021

approach to promoting videos, rewarding good content without concern for track record or how long you’ve been on board. I see the medium of TikTok being used for B2B like any other mature social channel,” says Jonathan Simon of the Telfer School of Management at the University of Ottawa. The Future Will Be Here Soon Enough.

B2B 285

B2B Top of Funnel Social Media Advertising 285

No More Cold Calling

MARCH 31, 2020

Learn how to take action in my free Sales Experts Channel presentation—“ How to Recession-Proof Your Sales in 9 Killer Steps ”—on Tuesday, April 14, at 1:00 Pacific, 2:00 Mountain, 3:00 Central, 4:00 Eastern, and other time zones around the world. No, I didn’t pay him to promote asking for referrals. How do you do that?

Referrals 326

Referrals Cold Calling How To Call-back 326

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Set up behavior-based triggers that notify sales teams of prospect engagement.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Understanding what each partner does and how they help is key to making a good sales plan to get the best results.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Zoominfo

MARCH 1, 2021

Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Digital Channels and Content. Budget and Resource Use.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Vengreso

JANUARY 9, 2025

Sales contests are a powerful tool to boost motivation, improve performance, and increase revenue. However, designing a sales contest or sales game that delivers tangible results requires careful planning and execution from your sales enablement team. But what exactly is the endgame?

Incentive 66

Incentive Incentives How To Sales Qualified Lead 66

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Photo by: Mimi Thian SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement Here’s what you and your SMB client need to know going into 2025.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

MAY 26, 2020

Author: Jacklyn Walsh No two customers are the same and an organization’s sales force needs to be as diverse as its customer base. Sales organizations and teams that embrace diversity have a more solid footing in the market, achieve higher customer and employee retention and earn more wins. Steps to Achieving Diverse Success.

Lead Rank 227

Lead Rank Lead Scoring Scale Retention 227

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Pipeliner

JANUARY 21, 2025

This lack of control can be disheartening, especially when authors realize that they are not the primary beneficiaries of their book sales. Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92