Channels PointClear Software 
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
MAY 1, 2013
Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. With the proper stage-to-stage analytics you may determine that alternative marketing messaging can increase your conversion rates.
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Pointclear
JULY 23, 2013
It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. You can see a list here : on the SLMA Software Review. Just don’t sit there on your sorry butt worrying about sales performance; do something about it!
Pointclear
MAY 21, 2013
Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent. I am not asking about firms and software that solve only part of the riddle. What world are they living in? They spend money, but against what metric?
Pointclear
MAY 10, 2012
Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. It’s maturing into something different: a refined, upscale and a highly targeted channel.”
Pointclear
FEBRUARY 2, 2011
Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?
Pointclear
APRIL 18, 2012
Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Trip is also an author, a speaker, and a blogger. ” The Role of Social Media.
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