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When to Pivot from an Indirect to Direct Sales Model

SBI Growth

Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. Hiring a direct sales team is expensive. A indirect selling model has plenty of benefits. A fledgling company looking for additional capital to bring on headcount.

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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

The sales team didn’t have a chance. As the marketing leader, you play a pivotal role in bringing the new offering to market. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. So do careers.

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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

Zoominfo

Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% And get there before the competition does.)

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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The Best Sales Coaching Software Tools in 2025

Zoominfo

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment. The rest reported improvement.