Sales and Marketing Management
JANUARY 16, 2019
These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.
Sales and Marketing Management
AUGUST 9, 2022
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly. The post Are Your Channel Relationships Where They Need to Be? appeared first on Sales & Marketing Management.
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Sales 2.0
JULY 28, 2020
We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. The rest reported improvement.
Zoominfo
APRIL 20, 2020
What everyone seems to be forgetting is that building pipeline for Q3 and Q4 is just as critical as making sure deals close in the short term. See if that level of increase will fill your pipeline. On the other end of the spectrum, pipeline is the name of the game for marketing leaders. Or the one after that?
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
Partners in Excellence
SEPTEMBER 19, 2023
Building and maintaining robust/healthy pipelines is a problem with most organizations. And if my social feeds are any indication, filling anemic pipelines is the number 1 problem facing organizations. And yet, the pipeline generation problem is still a problem, seemingly getting worse every day. It is never about what we sell.
No More Cold Calling
JUNE 29, 2023
Your most neglected sales channel is your existing client base. I bet they are, and in doing so, they’re clogging up your pipeline with cold leads and ignoring their best source of new business—your current customers. Everyone agrees that referrals are the best source of new business. New business is harder and harder to come by.
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