Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and conversion rates. Multiple is better than one, right?

Channels 52

Channels Campaigns Social Media Marketing 52

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Scoring Lead Rank 71

Lead411

JUNE 11, 2024

The Ultimate Guide to B2B Leads: Strategies, Tools, and Best Practices for 2024 In B2B sales, generating high-quality leads is crucial for business growth and success. Whether you’re a seasoned marketer or new to the field, understanding the intricacies of B2B lead generation can significantly impact your bottom line.

Paid Content 52

Paid Content Lead Rank Lead Scoring Webinar Metrics 52

SocialSellinator

AUGUST 14, 2023

Table of Content Here are the 16 Branding strategies for your digital marketing agencies SocialSellinator Setting New Standards for Marketing Agencies In the fast-paced world of online business, standing out is crucial. Let's dive in and unlock the secrets to becoming a powerhouse in the world of digital marketing!

Paid Content 98

Paid Content Positioning Strategy Social Media 98

Pipeliner

JULY 3, 2020

The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. She will share her advice on how to use paid media in social media to generate more sales, attract new customers, and ultimately grow your business.

Social Media 59

Social Media Media Demographics Advertising 59

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Marketing Qualified Lead 130

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy. Paid Search Advertising.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

BuzzBoard

JULY 22, 2024

What Is the Role of Digital Marketing in Growing Mid-Sized Companies? Digital marketing is pivotal for the expansion and prosperity of mid-sized companies. A digital marketing agency can foster growth in various ways, such as promoting brand visibility, increasing web traffic, enhancing customer relations, and boosting sales.

Top of Funnel 52

Top of Funnel Paid Content Scale Company 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? What is marketing attribution?

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Nutshell

DECEMBER 7, 2023

Keyword research is a routine part of online content creation. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. With this tool, you can access up to 1.25 billion keywords, according to Moz.

Research 62

Research Lead Rank Lead Scoring Tools 62

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

SocialSellinator

SEPTEMBER 14, 2021

Facebook is a social media platform where people share their ideas, thoughts, and opinions. But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. This can be anything from search ads to landing pages to social media.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

BuzzBoard

JANUARY 23, 2024

The basics of prospecting games teach that small businesses and local enterprises have unique needs and constraints, making it essential for digital marketers and sellers to hone their skills in identifying the right prospects and hooking them in by delivering personalized solutions. It’s quality personalization!

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Highspot

SEPTEMBER 10, 2024

Of course, Marketing isn’t closing deals, either. Marketing is about pipeline generation for both new business, and renewal or expansion. This, my friends, is called pipeline marketing. Pipeline marketing is a comprehensive approach that focuses on the entire sales process, from initial lead generation to closing a sale.

Top of Funnel 52

Top of Funnel Sales Qualified Lead Pipeline Marketing Qualified Lead 52

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Paid advertising. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

JULY 22, 2024

It should be visually pleasing, easy to navigate, and packed with compelling, relevant content. After all, content is paramount for successful search engine optimization (SEO). Social media platforms present another vital strategy for improved online visibility. Moreover, a robust SEO strategy is essential.

Company 52

Company Social Media Engineering Lead Rank 52

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SugarCRM

FEBRUARY 11, 2020

Social media. Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. Staying Top of Mind with Paid Social Media Advertising.

Social Media 26

Social Media Advertising Advertising Media 26

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Smooth Sale

MARCH 9, 2024

With good SEO, you can ensure your website appears first in search results. When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engines are smart.

Paid Content 101

Paid Content Outsourcing Services Lead Scoring Lead Rank 101

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Case Study Small Business 52

Smooth Sale

JANUARY 17, 2023

Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. The rise of digital media channels has lowered the barrier to entry.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

Pipeliner

JUNE 30, 2024

Online Sales Magazine and Pipeline CRM, John Golden sat down with Tanishq Goyal, the CEO of SamBlogs.com , to delve into the intricacies of Search Engine Optimization (SEO) and its evolving landscape. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs).

Lead Rank 52

Lead Rank Lead Scoring Video Engineering 52