Remove Channels Remove Outsourcing Services Remove Sales
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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider. What led you to consider outsourcing lead generation?

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. They were faced with the insource/outsource question. The thought of outsourcing was appealing to them. Webinars were taking place.

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How To Fix Your Marketing Structure Problems

SBI Growth

Sales leadership continues to hammer marketing for support. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales. Customer service handles the few inbound leads and hands them off directly to sales. An over rotation of outsourcing. No Marketing Automation.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. These firms, like those traveling sales folks who hawked one-size-fixes-all elixirs to those who wanted to believe, make great claims—that inevitably fail to pan out. Often multiple times.

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Top 10 Priorities for the CMO Going Public

SBI Growth

How do I enable the sales force to sell the new product or solutions? How am I going to generate enough new leads to support 30% of the sales number? We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute."

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

It all goes back to supporting growth through personalization in strategy, and partnership with sales. Using pods creates agility within marketing and enables the team to more closely align with sales goals. We took four primary pillars of content as a service organization and broke them down into distinct lanes.