Remove Channels Remove Outsourcing Services Remove Prospecting
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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider. What led you to consider outsourcing lead generation?

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. The kind of content that gets prospects interested in buying from them. They were faced with the insource/outsource question.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. If a service provider is willing to take your list, script and money – run the other way.

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Top 10 Priorities for the CMO Going Public

SBI Growth

Here are a few questions that every CMO must answer just to stay in the job: How am I going to educate my customers and prospects on new products or solutions? Add in branding, digital media, social prospecting, collaboration solutions, etc. The ability to partner with the right agency provides speed and quality.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners.

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Prospect Development Program Jumpstarts Manufacturer’s Channel Sales

Pointclear

Surprising fact, research shows that 70% of B2B buyers find their vendors, their vendors don’t find them.). While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle).