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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider. What led you to consider outsourcing lead generation?

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. They were faced with the insource/outsource question. The thought of outsourcing was appealing to them. Webinars were taking place.

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How To Fix Your Marketing Structure Problems

SBI Growth

Customer service handles the few inbound leads and hands them off directly to sales. An over rotation of outsourcing. Sarah broke down her rebuild into 4 distinct buckets: Process – business process, lead flow; to and from sales, partners, inbound and outbound. The closure rates were near 50% from her 3 partner segments.

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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. If a service provider is willing to take your list, script and money – run the other way.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

We took four primary pillars of content as a service organization and broke them down into distinct lanes. And what technographic and strategic subject matter skill sets do you need to optimize those channels. Which services should marketing outsource (if any)? In-house marketing services.

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Top 10 Priorities for the CMO Going Public

SBI Growth

Have the right sourcing model – balancing insourcing and outsourcing of marketing expertise allows you to have the best of both worlds. The ability to partner with the right agency provides speed and quality. Have the right sourcing model – are you outsourcing PR? Do you have an agency of record, or do you need one?