Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]
No More Cold Calling
JUNE 29, 2023
The irony is that every company has an under-utilized, higher-value revenue stream that can generate significant qualified opportunities in both good times and bad. Your most neglected sales channel is your existing client base. Everyone agrees that referrals are the best source of new business. But almost no one does. What a waste!
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