Zoominfo

FEBRUARY 24, 2025

And while these strategies are tried and true, they leave a critical opportunity untapped: latent demand. Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales and Marketing Management

MARCH 2, 2022

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

Channels 374

Channels Sales Tools Tools Closing 374

No More Cold Calling

JUNE 29, 2023

The irony is that every company has an under-utilized, higher-value revenue stream that can generate significant qualified opportunities in both good times and bad. Your most neglected sales channel is your existing client base. Everyone agrees that referrals are the best source of new business. Here’s how we all can help.

Referrals 177

Referrals Channels Cold Calling Scale 177

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Channels 136

Channels Revenue How To Case Study 136

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SalesFuel

JANUARY 3, 2025

The B2C marketing channel spending breaks as follows: Marketing employees $207 billion Paid media digital $230 billion Paid media traditional $65 billion Agencies/services $73 billion Events/sponsorship $42 billion Tech and data $38 billion The B2B breakout by channel is a bit different. Photo by Viridiana Rivera on Pexels.

Advertising 59

Advertising Advertising Opportunity B2C 59

Zoominfo

OCTOBER 24, 2024

Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.

Software 211

Software Software Tools Hubspot 211

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Understanding the Sales Force

OCTOBER 6, 2024

Example 3 – Cold LinkedIn Message: Hi Dave, Can I trouble you to like my YouTube channel. Here is a link to the channel [link] If you have a page or anything you want me to like or subscribe to, just reply with details and I will return the favour. Why would anyone want to subscribe to his YouTube channel?

LinkedIn 329

LinkedIn Channels Hiring B2C 329

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Without the right tools, pricing strategies can quickly become inconsistent, reactive, and prone to errors, leading to lost revenue and missed opportunities. This is where CPQ software transforms the game.

Margin 48

Margin Channels Maximizer Lead Rank 48

Sales Gravy

JANUARY 1, 2025

Variety of Channels: Using diverse communication platforms, such as phone calls, emails, video, and social media, increases the likelihood of connecting with leads. Sequence Multiple Channels for Lead Follow Up Effective follow-ups involve reaching out through various channels.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Zoominfo

DECEMBER 6, 2024

Automating these critical tasks ensures every lead is handled effectively, maximizing opportunities for growth. LeanData enables teams to convert buyer signals into actionable opportunities. Automation of cross-channel marketing tasks. Segmentation and activation across channels. Identity resolution for anomaly detection.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

NOVEMBER 18, 2024

6sense Revenue AI for Sales 6sense Revenue AI for Sales reveals anonymous B2B site research and uncovers hidden opportunities. Key Features: Real-time lead identification and enrichment AI-powered outreach across multiple channels Consolidated workflows for seamless engagement ROI tracking for pipeline impact Learn More about Warmly 9.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

The Pipeline

NOVEMBER 30, 2020

For over 20 years, Jason has been consulting with companies and organizations in different verticals to uncover challenges and opportunities and then create customized training solutions that deliver a tangible ROI.

Policies 280

Policies ROI Channels Training 280

Hubspot Sales

JULY 30, 2024

Only 26% said their primary motivation was following a business they were passionate about or a unique opportunity. Most entrepreneurs see growing a customer base as the biggest opportunity they have in the next year. Social media and word-of-mouth are the most popular marketing channels for entrepreneurs.

Survey 105

Survey Report Hiring Social Media 105

No More Cold Calling

MAY 21, 2020

Most sales organizations don’t have an outbound referral program that zeroes in on their most neglected revenue channel—existing clients. Bottom line: Your clients will help you generate significant qualified opportunities in your sales pipeline, but you must ask. These folks are your gold mine. The Gap in Your Referral Program.

Referrals 331

Referrals Outbound Lead Gen Sales Qualified Lead 331

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Why a Multi-Channel Strategy Matters Theres rarely a single magic trick that opens the floodgates of perfect leads. Keep Tweaking and Testing

Ideal Customer Profile 88

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 88

Zoominfo

JANUARY 13, 2025

Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions. Market and Competitor Insights: AI provides insights on market trends and competitor activity to identify strategic opportunities for prospecting. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Nutshell

NOVEMBER 26, 2024

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Marketing automation tools Marketing automation software can be utilized in order to streamline promotional activities across multiple channels.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Your site offers the best opportunity for convincing prospects about your service or products.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

JULY 27, 2023

If sales and marketing haven’t worked closely together in the past, then the crawl phase is a great opportunity to build more structural alignment. Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Pipeliner

NOVEMBER 7, 2024

Avoiding Overcommitment: Knowing When to Walk Away Joel warns against the tendency to cling to opportunities that may not be viable. Actionable Advice: Pipeline Management: Regularly review your sales pipeline to identify and eliminate low-probability opportunities. He likens this to a poker player who continues to bet on a weak hand.

Hiring 105

Hiring Video Lead Rank Lead Scoring 105

Sales 2.0

SEPTEMBER 18, 2020

If you go too far, you may be burning your own time on opportunities that do not warrant it. Send a handwritten note or letter (mail is an underutilized channel) Send a second email, preferable including something relevant of value, such as an article link/white paper etc. There are points of diminishing return in this process.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Pipeliner

NOVEMBER 24, 2024

He believes that exceptional customer service is an opportunity to differentiate oneself in a crowded market. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

APRIL 17, 2025

Whether identifying key decision-makers or nurturing opportunities, ZoomInfo helps teams prioritize high-impact actions that shorten deal cycles and boost conversions. Its AI helps craft uniquely relevant outreach to ensure reps capitalize on timely opportunities with messaging that resonates with buyers most urgent needs.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales Hacker

NOVEMBER 15, 2024

Introduce “Skill Gyms” Like a gym for physical fitness, create opportunities to practice these critical skills deliberately: Role-playing simulations: Use AI-powered tools to practice cold calls and discovery calls in a controlled environment. Product-Channel Fit (PCF): Finding the right growth strategy for your product. valuation.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Alice Heiman

NOVEMBER 12, 2024

Watch below or on our YouTube channel Chapters [00:01] Introduction and Importance of Modern Sales Strategies [01:40] Understanding and Organizing Sales Opportunities [03:16] Differentiating Leads from Opportunities [04:47] Tracking and Managing Opportunities [06:13] The Funnel vs. The Pipeline [07:33] Analyzing Pipeline Health and Sales Quotas [09:02] (..)

Top of Funnel 62

Top of Funnel Funnel Pipeline Strategy 62

Partners in Excellence

NOVEMBER 14, 2024

We tend to squander 80-85% of the opportunities we qualify. We would never imagine shifting to an account led strategy, or a partner/channel led strategy. We never question, are those outreaches the right kinds of outreach, should we change our what we are doing? Or outreach activities may not be the problem.

Strategy 127

Strategy Hiring Revenue Channels 127

Hubspot Sales

FEBRUARY 20, 2025

This produces a more segmented and precise vision of your customers, opportunities, and messages that resonate with them most. By letting AI study search queries from within your ecommerce website, you will also discover opportunities to widen your stock with new products. Its a slow and expensive process. With AI: AI grows with you.

Scale 52

Scale Opportunity Strategy Hubspot 52

Zoominfo

FEBRUARY 18, 2025

By analyzing conversation patterns, talk-to-listen ratios, and objection handling, sales managers can identify coaching opportunities and refine messaging strategies. It offers seamless Salesforce integration, call tracking, and multi-channel engagement tools. Multi-channel outreach capabilities. Seamless Salesforce integration.

Outbound 130

Outbound Software Software Buyer Intent 130

Partners in Excellence

DECEMBER 6, 2024

Leveraging tools, ChatGPT, social channels. Just slip a few more opportunities into the the qualified pipeline with the justification, “I finally talked to the prospect yesterday!” As I peruse my feeds with insights from guru’s, I see all sorts of advice about increasing our outreach. We are each limited by time.

Ideal Customer Profile 117

Ideal Customer Profile Pipeline Channels Motivation 117

Zoominfo

SEPTEMBER 30, 2020

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Selecting The Right Channels. Certain personas will be more active on specific channels. For example, what do you top performing customers all have in common? Imagine being able to prospect whenever, wherever.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Sales and Marketing Management

NOVEMBER 11, 2020

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. Virtual event organizers are incorporating frequent opportunities to get attendees more engaged. Once More… With FEELING.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Pipeliner

OCTOBER 29, 2024

Mark highlights several benefits and strategies for leveraging podcasting effectively: Connecting with Influential Individuals Podcasting allows you to connect with individuals you might not otherwise have the opportunity to meet. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Video 98

Video Lead Rank Lead Scoring Marketing 98

Sales and Marketing Management

JULY 7, 2020

Their use can also provide an opportunity for greater investment in and understanding of your employees. Luke Kreitner is the vice president of sales at Incentive Solutions , an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.

Incentive 394

Incentive Incentives Motivation ACT 394

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Integrate self-servicing into existing channels. The office desk isn’t the only place to find selling opportunities—they’re everywhere a customer can find and engage with a brand. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246