Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Social Selling 244

Social Selling Social Media Channels Media 244

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Operators Are Standing By. Don’t @ Me.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. to go viral?

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

MAY 10, 2019

Basic implementation tools can be found for free online. Select appropriate promotional mix channels. Choose from among publicity, advertising, website, social media and personal selling. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources.

Marketing 237

Marketing Social Media Promotion Channels 237

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. Why Personalization Is Integral to Your Social Media Marketing Strategy.

Social Media 138

Social Media Campaigns Media Strategy 138

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Being good at sales is a choice [link] — Jill Konrath (@jillkonrath) May 28, 2020.

Social Media 205

Social Media Influencer Media Hiring 205

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Share the same goals and tools between sales and marketing teams. AI is appearing in automation, business intelligence, APIs, and more in the form of tools like conversational user interfaces (UI).

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

MAY 28, 2020

This is because marketers now understand the advantages of reaching out to their prospects with the help of online paid media platforms. However, AI tools can only be helpful if you utilize quality and reliable data. In funding discussions, trade shows and other traditional marketing tactics are becoming less popular.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SocialSellinator

OCTOBER 18, 2022

Inbound marketing, important part of digital marketing , focuses on attracting customers to your company or product through various online channels, such as search engines, social media, and blogs. Your plan should include various elements, such as your target audience, goals, and the channels you’ll use to reach your audience.

Tools 126

Tools Buyer Persona Social Media Inbound 126

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social media facilitates easy and immediate communication between users. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Sales and Marketing Management

FEBRUARY 24, 2021

Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Build Your Brand on Social Media.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Start the campaign.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Nutshell

MAY 18, 2023

It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Table of Contents What is CRM social media and advertising integration? Let’s start by defining CRM social media integration. Keep reading to learn more.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 92

Channels Scale Strategy Distribution 92

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Modern job candidates practically live on social media, especially candidates from younger generations. Think of it this way: every decision you make on social media is a reflection of your brand.

Social Media 221

Social Media How To Media Twitter 221

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Sales and Marketing Management

JULY 20, 2020

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Develop a media strategy. Equip them.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. Channel description: Your “About” section should introduce your audience to your brand.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

The Sales Hunter

FEBRUARY 20, 2019

People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. Truths 31-40: Social Media & Email for Prospecting. Prospecting is an omni-channel activity. It is not just email, the telephone, or social media. Truths 11-20: Your Prospecting Plan.

Prospecting 236

Prospecting Social Media Call-back Media 236

Zoominfo

AUGUST 2, 2022

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. It’s important to note that the right tool for your business will depend on your specific needs, industry, and goals.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Influencer Types: Media: An ongoing, always-on relationship with top media stakeholders. Salesforce: New Media Genius. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

FEBRUARY 8, 2021

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. More and more of the big players are adding direct integrations from these new tools to core business programs like CRM, Outlook, MS Teams/Slack, and calendars that many enterprises rely on. Think Long-Term.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Social Media. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Zoominfo

FEBRUARY 2, 2021

For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. SMB CRM Systems. Company growth yields campaigns that become increasingly granular.

Enterprise 290

Enterprise Enterprise Company CRM 290

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE).

Engineering 207

Engineering Revenue Incentives Incentive 207

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. Additionally, your lead magnets should be promoted on your company’s social media channels.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. That’s still true, but cold calling has evolved as sales channels have evolved.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. You can email targeted parts of the market with the right tools.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185