Remove Channels Remove Marketo Remove Sales
article thumbnail

Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250
article thumbnail

3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? As a result, you should include it as part of your Sales Cadence. Include it as a part of your agenda during regular sales meetings. Social media channels and news sources are great ways to monitor competition. Wikipedia).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. Kill lead generation channels that don’t convert. 7-quick-wins-sales-marketing-alignment.

Lead Rank 257
article thumbnail

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

article thumbnail

Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

article thumbnail

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer. Staple Yourself to a Lead.

B2B 185
article thumbnail

How to Use Social Media for B2B Lead Generation

Zoominfo

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Check out our top 7 tips below. Is your audience even using Snapchat?