Connext Digital

NOVEMBER 21, 2023

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. Personalization Gets Smarter Personalization has been a best practice for email marketers for years now.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

Hubspot Sales

NOVEMBER 19, 2024

Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. If you’re new to trend forecasting, this article will serve as an ultimate guide. Why Is Trend Forecasting Beneficial?

Forecasting 52

Forecasting Trends Social Media Analysis 52

SocialSellinator

OCTOBER 4, 2022

What Is Digital Marketing? Digital marketing is the use of digital channels to promote or market products and services. It is a relatively new form of marketing, and its popularity has been growing in recent years.

Trends 130

Trends Marketing Social Media Promotion 130

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

FEBRUARY 8, 2021

At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Pricing Is Key to Keeping Channel Peace. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentive 156

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. With the help of these partners, businesses can enter new markets better and faster. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

BuzzBoard

JUNE 1, 2024

Analyze How the Latest Trends in Client Acquisition Are Revolutionizing Digital Marketing Agencies In the fiercely competitive field of digital marketing, staying informed about the latest trends in client acquisition is vital. Remember, the future of client acquisition in marketing lies within these trends.

Trends 52

Trends Social Media Marketing Case Study 52

Hubspot Sales

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Can you imagine if you could buy Marketing Hub on Instagram Shops? LinkedIn had this title last year.

Trends 101

Trends Social Media Lead Rank Lead Scoring 101

SBI Growth

DECEMBER 26, 2012

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. So we’ve developed a list of the hottest trends. Data matters more than ever. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Apptivo

MAY 14, 2021

In this Apptivo blog, you’ll be getting to know how to plan a proper post-pandemic channel strategy with the best CRM system & CRM tools in a cloud business management software suite. Global businesses have been conscious about shifting their marketing channels online while managing their digital transformation in a very careful manner.

Channels 71

Channels Trends Strategy CRM 71

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Hubspot Sales

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. In this post, we highlight the top 10 for 2023: 1.

Trends 110

Trends B2B B2C Social Media 110

Sales and Marketing Management

JANUARY 16, 2019

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

Channels 259

Channels Social Media Consumer Lead Rank 259

Vainu

NOVEMBER 10, 2020

However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021. Going forward, sales and marketing teams will be more creative and resourceful, building on the lessons learned in the last few months. Things have changed, but sales activity hasn't stopped.

Trends 118

Trends B2B Channels Exact 118

Understanding the Sales Force

OCTOBER 6, 2024

Your perspectives on [specific issue or industry trend] are truly engaging and resonate well with many in our field. Example 3 – Cold LinkedIn Message: Hi Dave, Can I trouble you to like my YouTube channel. Why would anyone want to subscribe to his YouTube channel? If you have a YouTube account can you subscribe.

LinkedIn 332

LinkedIn Channels Hiring B2C 332

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Here are a few trending ways brands are using social media to forward their business. Consider paid social media marketing. Kostas Chiotis is a blogger and a content marketing specialist.

Social Media 233

Social Media Channels Media Advertising 233

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021 — and beyond. Share the same goals and tools between sales and marketing teams. Get a Demo 1.

Trends 100

Trends CRM Top of Funnel Marketing 100

Janek Performance Group

DECEMBER 5, 2023

While no one predicted a global health emergency, sales trends did anticipate future needs. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. More importantly, investing in AI pays dividends.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

JUNE 22, 2020

The report from late May highlights three seemingly obvious but key trends: An accelerated migration to digital. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. A pivot to remote selling.

Trends 156

Trends B2B Decision Maker Transportation 156

Hubspot Sales

FEBRUARY 19, 2024

Here are two trends we spotted in this direction, each presenting unique opportunities you can pounce on for wild profits: 1. You can take care of the logistics and marketing. Humans Want to Exercise with Animals To channel our inner beasts during a workout, sometimes we need said beasts (reads: puppies) to be there and cheer us on.

Trends 103

Trends Fashion Exercises Sports 103

Connext Digital

NOVEMBER 20, 2024

This holiday season our team wants brands to shine bright in the crowded email and digital marketing scene. Clean data is the backbone of successful marketing efforts, especially during the holidays when competition is fierce, and consumer behaviors shift. Shift budget to high-performing channels. Are certain products trending?

Data 52

Data Marketing Segment Campaigns 52

Sales and Marketing Management

JUNE 24, 2024

Tangible gifts are a means to reward employees, channel partners and other business associates outside of pay for performance. Here's a look at best practices and current trends in using incentive merchandise.

Positioning 156

Positioning Incentive Incentives Trends 156

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? The way you should be going to market is by leveraging signals and then taking action against those signals,” Schuck says. “The

Data 130

Data Scale Lead Rank Marketing 130

SBI Growth

JUNE 11, 2013

The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Now they own the market. B2B Marketing leaders have an opportunity to generate new lucrative channels.

B2C 317

B2C Trends B2B Distribution 317

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Allbound

AUGUST 1, 2018

Channel marketing is changing, but not in the way you might expect. Like every other facet of sales and marketing, channel marketing is being affected by the rise of newer, faster, and better technology. Copper CMO Morgan Norman calls this new wave of marketing the Relationship Era. “We’re

Channels 48

Channels Trends Marketing Enterprise 48

Sales Hacker

AUGUST 13, 2024

Gil Miner’s 20+ years of marketing experience span prominent names like American Express, Digitas, and Weber Shandwick. The importance of post-sale marketing and customer lifecycle management. Applying B2C marketing strategies to enhance B2B customer engagement and retention.

Marketing 96

Marketing Scale Outbound B2C 96

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Pointclear

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 6 Marketing Trends to Watch in 2013: New Research. Via OpenView Labs. Via Social Media Examiner.

Trends 200

Trends B2B PointClear Marketing 200

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

PandaDoc

JANUARY 14, 2019

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Keep reading to learn how you can shape your marketing strategies in the coming year.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88