Remove Channels Remove Marketing Remove Smart Company
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4 Trends Shaping B2B Marketing in 2011

Pointclear

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180
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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Operators Are Standing By. Don’t @ Me.

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. If your company isn’t leveraging partnerships to drive sales — or if you could be doing more — it’s time to act. Have a look at this network map of the e-commerce partner ecosystem.

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Creating A Customer-Centric Strategy

Sell Integrity

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity.

Strategy 117
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. This ultimately leads to good customer relationships.

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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. You’ll find it hard to track your dealer channels. It also has a marketing module to help dealer offices. The front office is a business process; it’s how you market, sell and service your customers.

Scale 48
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The Power to Delight: Inspiring Quotes on Customer Success

Mindtickle

Tweet This: Companies need to prove their worth… if they wish to win their customers’ loyalty.’. Tweet This: Focus less on being at the top of every social media channel and more on building easy ways for customers to contact you. Kaiser Mulla-Feroze , CMO at Totango. Richard White , Founder & CEO at Uservoice.