The Pipeline

JULY 24, 2014

Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels. There are really very few downsides to referral marketing. Typically, both an existing customer and their refer-ee are rewarded for giving your company business.

Referrals 282

Referrals Advertising Advertising Channels 282

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Smooth Sale

APRIL 15, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Embrace These Seven Success Tips for Small Business Growth Running a small business can be both challenging and rewarding. Our guest blog offers seven success tips for small business growth in today’s competitive landscape.

Small Business 122

Small Business Small Business Advertising Advertising 122

SocialSellinator

JULY 7, 2023

Table of Content How social media services drive engagement for small businesses? What are some of the most useful social media marketing services for small businesses? How to Use social media advertising for small business How to choose the right social media marketing service for your business?

Social Media 98

Social Media Small Business Small Business Media 98

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. You need a system that integrates marketing, sales, and service seamlessly.

Small Business 122

Small Business Small Business Software Software 122

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? And you’re confident in your approach.

Small Business 105

Small Business Small Business Tools Prospecting 105

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Hubspot Sales

JULY 12, 2018

If you dream of clocking out of your nine-to-five job for the last time and becoming your own boss, you’ve probably considered a variety of small business ideas. To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Best Small Business Ideas.

Small Business 145

Small Business Small Business Travel Nonprofit 145

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

Small Business 116

Small Business Small Business Tools Social Media 116

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. Many businesses make the mistake of thinking they’re marketing to “everyone.”

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SocialSellinator

JUNE 30, 2023

In today's fast-paced digital world, a solid online presence is crucial for any business's success, especially for small businesses. But, managing multiple social media channels and creating engaging content takes a lot of work. That's where a small business social media company comes into play.

Social Media 97

Social Media Small Business Small Business Media 97

SocialSellinator

JULY 13, 2023

Are you wondering how SocialSellinator can help your small business with social media services?

Social Media 98

Social Media Small Business Small Business Media 98

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

SocialSellinator

JULY 14, 2023

By utilizing social media services and marketing, small business owners can leverage their online presence , expand their reach, and engage with their target customers like never before. Utilizing user-generated content and analytics enables small businesses to optimize their efforts for maximum return on investment (ROI).

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales and Marketing Management

AUGUST 31, 2017

Author: Hazel Butters Why does your business exist? It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Sadly, when your own salespeople can’t articulate your business vision, it has a direct impact on business success…. Vision is vital.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

BuzzBoard

JUNE 26, 2024

Highlight the Common Challenges and Pain Points Experienced by Small Businesses in Their Digital Marketing Ventures In the ever-evolving digital landscape, understanding the complexities of small business digital marketing pain points can significantly enhance your agency’s efforts toward delivering exceptional marketing results.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. This is when the ‘small business digital marketing success stories’ step in for inspiration.

Small Business 52

Small Business Small Business Case Study Social Media 52

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. The company had implemented a hunter/farmer model, whereby “hunter” salespeople were responsible for finding and closing deals, while “farmer” salespeople focus on retaining and growing business with existing accounts.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

SocialSellinator

JULY 3, 2023

Benefits of Using Social Media for Small Business Services Major Social Media Networks that small businesses can use! Advantages and Disadvantages of Social Media Marketing How much should a small business pay for social media marketing? What exactly do social media marketing companies do?

Social Media 97

Social Media Media Marketing Small Business 97

Pipeliner

JUNE 29, 2024

Online Sales Magazine and Pipeline CRM, host John Golden sat down with visionary entrepreneur Scott Gratesto discuss the power of relationship marketing in scaling small businesses. What is Relationship Marketing? Before diving into the tips, it’s essential to understand what relationship marketing is.

Scale 52

Scale Small Business Small Business Lead Rank 52

BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. To succeed in this space, agencies must be willing to adapt their strategies and offerings to meet the unique needs and challenges of small businesses.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Smooth Sale

AUGUST 31, 2022

Five Ways to Increase Sales for Your Small Business. NOTE: Konrad Jasinski provides today’s guest blog, ‘Five ways to increase sales for your small business.’ Although the content speaks to small businesses, it would be a rarity for any to say they have all they can handle. Photo by Geralt via Pixabay.

Small Business 78

Small Business Small Business Hiring Discount 78

BuzzBoard

AUGUST 20, 2024

“ How to Start an Internet Marketing Agency Serving Small Business Understanding Why Small Businesses Can Benefit From the Services of an Internet Marketing Agency Digital marketing agencies are increasingly targeting small businesses, recognizing the untapped potential within this market sector.

Small Business 52

Small Business Small Business Scale Marketing 52

Zoominfo

OCTOBER 13, 2020

It appears that the connection of social media following to revenue varies significantly between small, mid-size, and large companies. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking.

Social Media 162

Social Media Media Revenue Scale 162

Zoominfo

FEBRUARY 15, 2023

Since launching ZI Labs in May 2022 , we’ve been meeting with go-to-market (GTM) leaders, customers, and analysts to learn more about how we can help solve the most urgent problems facing their businesses today. Today’s sales and marketing leaders recognize that their GTM strategies must serve broader growth objectives.

Marketing 130

Marketing Scale Face-to-face Channels 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Smooth Sale

AUGUST 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Digital Marketing Strategies That Significantly Empower Business Growth In today’s digital age, small businesses face challenges and opportunities in their quest for success. Facebook, Instagram, LinkedIn).

Paid Content 96

Paid Content Strategy Marketing Social Media 96

Act!

NOVEMBER 5, 2024

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership ? That said, managing multiple social media accounts and creating a social media strategy with consistent content can be a lot to handle for a small business owner.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

SEPTEMBER 29, 2024

Summary A 2024 small business statistic reveals that 47% of all small businesses consider marketing as their primary strategy for growth. For instance, almost 36% of small businesses dont even have a website of their own! And rightly so. And the scope is huge.

Small Business 52

Small Business Small Business Customer Social Media 52

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

BuzzBoard

APRIL 4, 2024

Understanding the Debate of Doing Digital Marketing Yourself vs Hiring a Professional Agency In the competitive realm of digital marketing, small business owners might often be tempted to assert, “I can handle my own digital marketing.” But at some point, there comes a need for growth and expansion.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Zoominfo

MARCH 2, 2021

Want to know which mobile payment processing app is best for your business size? Some apps with lower fees are preferred by small businesses, while others, with flat fees and advanced features like talent management, are better for big business. Top Apps for Midsize Businesses. Favorite Apps for Small Businesses.

B2B 244

B2B Nonprofit Enterprise Enterprise 244