Sales and Marketing Management

MARCH 14, 2022

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.

Sales Enablement 257

Sales Enablement Scale Closing Marketing 257

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Partners in Excellence

JANUARY 30, 2025

For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling. 3X, 4x growth, just do the math and scale–all regardless of expense. We generated lists, sent emails, increased frequency, always following the scaling equations.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Alice Heiman

NOVEMBER 5, 2024

Watch below or on our YouTube channel Chapters [01:21] Guest Introduction Introduction to guest Jay Aigner, a founder of a QA software testing company, sharing glimpses into starting his business. [01:39]

Scale 62

Scale Software Software Networking 62

Vengreso

JANUARY 14, 2025

If you’re feeling overwhelmed by the constant struggle to align your sales and marketing teams, constantly missing your forecast, and struggling to hit your revenue targets, then you are not alone! Want to find out the secret ingredient to his success? Stay tuned to discover more about this intriguing journey.

Scale 71

Scale Face-to-face Forecasting Quota 71

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

No More Cold Calling

MAY 14, 2020

You definitely need to ask for referrals to receive them at scale. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Was I wrong?

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market. The other factor is speed.”

Scale 130

Scale Hiring Top of Funnel Funnel 130

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Some are ramping up investments in large-scale user conferences. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

Sales Hacker

JULY 30, 2024

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue.

Scale 117

Scale Hiring Campaigns Advertising 117

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Sales Hacker Training

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. It’s about growing together.

Scale 59

Scale Microsoft Enterprise Enterprise 59

Hubspot Sales

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. That’s why savvy companies invest in partnership teams and partner programs.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Cincom Smart Selling

FEBRUARY 20, 2025

How CPQ Drives Efficient Scaling in Fast-Growing Companies Here is how CPQ solutions help companies scale their entire sales processes efficiently: Automating Repetitive Tasks CPQ automates price calculations and quote generation, reducing administrative work and increasing efficiency.

Scale 48

Scale Company Discount Proposal 48

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. ZoomInfo ZoomInfo provides an advanced go-to-market intelligence platform that accelerates sales and empowers GTM teams with comprehensive data and advanced tools.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

FEBRUARY 5, 2021

You can join the ranks of these star sellers by widening your net using a broad spectrum of outreach channels , from email, to video, social media, phone, and even print (among others). . That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

Scale 177

Scale Maximizer Strategy How To 177

Sales 2.0

OCTOBER 25, 2021

as this channel has become saturated. If the processes that admins need to perform are well-documented, admins can be onboarded quickly and the number of admins can be scaled up quickly. Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks.

Territories 396

Territories Compensation Scale Decision Maker 396

Alice Heiman

DECEMBER 6, 2022

This was the first major hurdle that Jake encountered in his fledgling sales consulting business and a barrier to scaling. Watch the podcast below or on our YouTube channel. The post If your sales process is all in the CEOs head, you can’t scale! It took years to structure a scalable services delivery model. Website: [link].

Scale 127

Scale Outsourcing Services Hiring Sales Process 127

Pipeliner

FEBRUARY 16, 2025

Pilot Programs: Implement small-scale pilot programs to test new AI tools before a full-scale rollout. Evolving Buyer Expectations Personalized Interactions The conversation touches on buyers’ changing expectations in today’s market.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Develop Effective Marketing Strategies: Align your marketing tactics with your brand’s goals and target audience. Marketing Strategies: Implement effective marketing tactics.

Video 82

Video Lead Rank Lead Scoring Scale 82

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. ” The same advice applies in other channels as well. AI cant replace the human touch it can only enhance it.”

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. They should be asking everyone they’ve met during the buying process—that’s how referrals scale. Schedule 30 minutes on my calendar , and we’ll discuss how you can get referrals at scale. One marketing platform or sales enablement app? But almost no one does.

Referrals 177

Referrals Channels Cold Calling Scale 177

Pipeliner

MARCH 24, 2025

In the latest episode of the podcast, host John Golden engages in a deep dive with Matthew Stafford , an experienced entrepreneur and managing partner of Build Growth Scale. The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market.

Video 66

Video Scale Lead Rank Lead Scoring 66

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130