Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Understanding that there is a link between vision and sales is an important step. You have a vision but no one outside marketing or management knows what it is. You have a sales/marketing gap.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Allego

MARCH 9, 2021

Marketers and salespeople have traditionally spoken different languages. Salespeople use the language they learn in the sales arena, persuading prospects and closing deals. Marketers stand outside of that space, often working in a bubble they often struggle to get out of. Problem #2: Sales Resists New Materials.

Sales Enablement 121

Sales Enablement Marketing Intent Video 121

Sales and Marketing Management

FEBRUARY 15, 2021

Now that most sellers are virtual, sales leaders should consider incorporating some of the following activities into their 2021 plans: Host engaging, inspirational speakers at all-hands meetings or virtual kickoffs. Show prerecorded videos during virtual sales meetings highlighting top performers and organizational successes.

Education 194

Education Film Channels Cancellation 194

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Sales Success , Tibor Shanto , Trigger Event Selling , Trigger Events , Video. Hiring Sales Talent. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales eXchange. Sales Tool.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. Hiring Sales Talent. Sales Bloggers Union. Sales Compensation. Sales Cycle.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

Bernadette McClelland

JANUARY 14, 2024

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success. Let’s Go!

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Allego

FEBRUARY 13, 2025

Three months into my new role as a sales development representative (SDR), I hit a milestone: 10 booked sales meetings in a single month. Ive been in sales development for over a year and a half, working at companies that ranged from AI-powered revenue tools to go-to-market strategy firms. It wasnt luck.

Sales Meeting 62

Sales Meeting Meeting Cold Calling Case Study 62

Sales and Marketing Management

AUGUST 29, 2018

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. Take, for example, your annual sales meeting. Intended to bring employees together to discuss goals and boost engagement, annual meetings often fall flat with attendees. FOMO – The fear of missing out.

Social Media 153

Social Media Media Loyalty Energy 153

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Channels Campaigns Ideal Customer Profile 63

Nutshell

MAY 4, 2020

The result is a new sales landscape that is objectively more difficult than before. In order for B2B companies to adapt, survive, and succeed in it, marketing and sales teams must take a page out of the zen playbook: To support themselves, they should first strengthen the team seated across them at the table.

Lead Generation 119

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 119

Pointclear

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.

Social Media 180

Social Media Media Inbound ROI 180

No More Cold Calling

MARCH 26, 2020

The stock market goes up one day and down the next. You’ll learn ways to increase sales in an economic downturn, retain your loyal customers, and attract new business without increasing your cost of sales. It’s on the Sales Experts Channel on Tuesday, April 14, at 1:00 Pacific. It’s just there. Always free.

Film 38

Film Sports Cold Calling Compensation 38

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. The traditional pitch and marketing vehicles just don't work as well as they used to.

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

Sales and Marketing Management

FEBRUARY 20, 2020

Author: TJ Macke Sales and marketing are competitions. But sales teams may not be able to focus on finding qualified leads if they need to scale. That’s where sales development representatives step in. If your SDRs know what channels to try, then they can focus on optimizing their approaches.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

Sales and Marketing Management

NOVEMBER 4, 2019

Sharing useful, educational material engenders trust because it’s not a sales push; it genuinely serves the readers’ needs. People will want to hear from you if you send them the right content, in the right channel, at the right time. So show your audience what’s in it for them.

Face-to-face 136

Face-to-face Channels Intent Construction 136

Jeffrey Gitomer

OCTOBER 28, 2011

I had new attitude lessons and new sales ideas, and if you can imagine a daily sales lesson lasting four hours, I was ON FIRE! I wanted to channel that energy, harness that energy, and direct it toward a sales prospect. Dont let your next sales meeting suck! Read it and implement it as fast as you can."

Hiring 181

Hiring Social Media Energy Loyalty 181

SBI

JULY 21, 2020

The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Marketers and salespeople have come to believe that hyper-targeting and hyper-personalization equal customer obsession and focus.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

The Pipeline

APRIL 25, 2011

Hiring Sales Talent. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales eXchange. Sales Force Alignment. Sales Leadership. Sales Management. Sales Meetings. Sales Process. Sales Strategy. Sales Success. Sales Technique. Sales Tool.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

SBI

DECEMBER 12, 2018

Darryl Prail, Chief Marketing Officer, VanillaSoft. Historically, Customer Relationship Management (CRM) systems have tended to create work for sales people, rather than simplify their job. The emergence of sales engagement platforms that reside between marketing automation and CRM will become a standard technology stack investment.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

Allego

JANUARY 30, 2020

It’s singularly focused on retirement, with expertise across all plan types, company sizes and market segments, serving nearly 40,000 plans and 9.4 Planning a ‘Revolutionary’ Sales Meeting. One of the first user groups to deploy Allego was the company’s core sales team, which helped “revolutionize” the national sales meeting.

Hiring 93

Hiring Face-to-face Video Groups 93

Salesmate

JULY 8, 2020

You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches. There are some obvious levers for growth in this stage of the sales pipeline. Both marketers made their millions through email marketing.

Pipeline 126

Pipeline Top of Funnel Negotiation Proposal 126

Alice Heiman

DECEMBER 21, 2022

In today’s competitive business landscape, having an effective sales strategy is more important than ever. Many companies manage their sales teams separately from other departments such as marketing, operations, and customer enablement. At the heart of this issue is the role of sales development reps, or SDRs.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Churn 133

Fill the Funnel

SEPTEMBER 28, 2012

When I was leading sales teams and sales meetings, one topic that was always on the agenda was. Other than asking your sales teams what they are hearing and seeing in their accounts, there have not been a lot of options to track and monitor your competitors. “ What is going on with the competition?

Competition 120

Competition Top of Funnel Lead Rank Funnel 120

Sales Hacker

MARCH 11, 2020

Developed by Kronologic , Meeting Math focuses on two metrics: Average Value Per Meeting and Lead Deficit. Meeting Metric #1: Average Value Per Meeting. Average Value Per Meeting measures the value that is on the line when a sales meeting happens. Lead Deficit in Different Channels.

Lead Rank 80

Lead Rank Lead Scoring Meeting Sales Qualified Lead 80

Hubspot Sales

DECEMBER 21, 2018

Most sales reps crave one-on-one time with a senior leader to share their thoughts and get an inside look into company strategy. Present at the next sales meeting. Ask a high-performing rep to present an innovative tactic or new approach at the next sales meeting.

Motivation 111

Motivation Face-to-face Coaching Education 111

Sales and Marketing Management

AUGUST 3, 2018

AI-powered bots, for instance, can be programmed to answer prospect questions, respond to emails, book sales meetings and provide price quotes. Bots can also help with routine manual tasks, like creating sales reports, completing paperwork and inputting data to CRM systems. Securing the best price.

Forecasting 136

Forecasting Sales Forecasts Social Media Buyer Persona 136

SBI

DECEMBER 14, 2021

“Today, most sales leaders rely on partial insights from sales activity data to shape buyer engagement and forecast sales,” said Carson Conant, CEO and founder of Mediafly. What happens in the sales meeting is no longer the sole indicator of deal health.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Pointclear

SEPTEMBER 20, 2012

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

SEPTEMBER 6, 2012

Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. 2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools.

Buyer 154

Buyer Social Media Hiring Inbound 154

Sales Hacker

DECEMBER 9, 2021

I spent the past two years interviewing best-in-class sales team to uncover unique approaches that work. These programs are cost-effective when compared to traditional drip or nurture marketing programs. Magnet marketing. Three-dimensional mail, gifting, and integrated digital marketing. Exclusive industry research.

Referrals 115

Referrals Lead Rank Lead Scoring Vendor 115

The ROI Guy

JANUARY 21, 2015

Technology has certainly made it easier to market and sell your products, but at the same time the process for gaining and maintaining buyer interest and commitment has become increasingly difficult. Maybe you just missed your prospect on another channel. So how do you succeed in this rapidly changing playing field?

Top of Funnel 97

Top of Funnel Buyer Decision Maker Lead Rank 97

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. This personalized and interactive online shopping experience has led to the augmented reality market being projected to generate $70 to $75 billion in revenue worldwide by 2023.

Trends 145

Trends Retail Social Media Consumer 145

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Take any trend?—?social,

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 100

B2B Lead Rank Sales Qualified Lead Top of Funnel 100

Sales Hacker

JULY 1, 2020

Develop a Multi-channel Communication Strategy. A multi-channel communication strategy is exactly what it sounds like — using more than one communication channel to speak with and engage potential customers. For inside sales, this often includes calling, texting, emailing, or using social media. Let’s dive in.

Pivotal 90

Pivotal Inside Sales Strategy Face-to-face 90

Sales Hacker

FEBRUARY 17, 2022

The old way of doing business doesn’t work in the new normal, with buyers taking longer to make decisions, sales meetings happening mostly virtually, and the line between inside sellers and field sellers blurring. Uncontrollable and unforeseen external events can lead to widespread disruptions and market volatility.

Top of Funnel 97

Top of Funnel Lead Rank Lead Scoring Forecasting 97