Remove Channels Remove Marketing Remove Sales Leadership
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

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How To Fix Your Marketing Structure Problems

SBI Growth

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

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Sales Leadership Talent of Self Direction

Increase Sales

For those in sales leadership role, they too must be accurate in their actions while striving always to be better. More importantly, this sales leadership talent showcases the “passion” of the salesperson’s endeavors. This strong desire comes from an internal drive and is identified as self direction.

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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. It's a calculation that doesn't inspire confidence of the CEO, CFO or sales leader. That does happen.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. If your company isn’t looking for sales leadership today, just wait. The average tenure of a Sales VP is 19 months! This post explores what HR leaders can do to develop top internal sales leaders. Managing multi-generational sales forces.

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The Fatal Sales Leadership Presumption within LinkedIn

Increase Sales

LinkedIn is one of the best channels for discovering leaders especially if your decision makers are in sales leadership roles. ” There does continue to be this fatal sales leadership presumption by many LinkedIn Members. Sales Buying Rule #1 – People buy from people they know and trust.