Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Crunchbase

OCTOBER 26, 2020

Cold calling becomes cold emailing and social selling through channels like LinkedIn and Facebook. Your marketing automation and CRM platforms are fantastic tools for automating the hand-off process between your marketing and sales teams, for instance. For sales teams, this means it’s time to make some changes.

Pivotal 105

Pivotal Strategy Face-to-face Consumer 105

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. But what does it really mean?

Channels 89

Channels How To Promotion Pivotal 89

Sales Hacker

JULY 1, 2020

Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Develop a Multi-channel Communication Strategy. A multi-channel communication strategy is exactly what it sounds like — using more than one communication channel to speak with and engage potential customers.

Pivotal 88

Pivotal Inside Sales Strategy Face-to-face 88

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Alice Heiman

AUGUST 6, 2024

David shares insights on pivoting his business, building a robust sales team, and the importance of niching down to meet market demands. The significance of pivoting and niching in business. Pivoting to Sales Technology The major pivot for Tenbound came with the realization of the growing demand for sales technology tools.

Pivotal 71

Pivotal Hiring Sales Technology Referrals 71

The Pipeline

SEPTEMBER 17, 2020

One that has proven itself in varied markets and real-world challenges. However, when you look at pivotal moments in our lives, they often involve a person we may not like off the top, if ever. Let’s be clear, social is a critical channel for sales and selling, but there is no conversion rate, zero, between “likes” and pipeline.

Hiring 286

Hiring Fashion Facebook Pivotal 286

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Sales and Marketing Management

JUNE 29, 2020

McKinsey & Company offers these steps for B2B sellers to pivot effectively. from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. speed, transparency and expertise?–?from

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Crunchbase

APRIL 20, 2020

Stay tuned for content on reputation management, leveraging marketing, leading in challenging times, sales strategy in times of crisis, pivoting field marketing to digital, and more. Re-think your targeted addressable market. Multi-Channel Approach . Here were some of their key takeaways: Lead Forecasting .

Buyer Persona 119

Buyer Persona Top of Funnel Strategy Marketing 119

Sales and Marketing Management

FEBRUARY 15, 2021

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Consider setting up an internal, social channel by business unit to create excitement about first-quarter activity, sales competitions, new programs, or tools that can virtually connect those who feel disconnected. Drive Results.

Education 194

Education Film Channels Cancellation 194

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Call-back Decision Maker 130

Steven Rosen

NOVEMBER 13, 2023

Strategic Adaptability: The Cornerstone of Bold Sales Leadership The essence of BOLD leaders shines as they evaluate their team’s ability to pivot and adapt at the beginning of a year. By analyzing past achievements and the ability to navigate market trends, these leaders create a culture that not only accepts change but thrives on it.

Sales Leadership 156

Sales Leadership Pivotal Trends Channels 156

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Well… it’s a bit of a trick question. Have a great weekend.

Hiring 115

Hiring Marketing How To Intent Data 115

Sales and Marketing Management

JUNE 22, 2020

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID.

Trends 156

Trends B2B Decision Maker Transportation 156

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. With the help of these partners, businesses can enter new markets better and faster. Each one has a special job in selling products.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Allego

JULY 9, 2021

“The idea of sales has pivoted to a very meaningful and important service.” After injuring her thumb, Erica changed course and enrolled at Baruch College, eventually earning an MBA in Marketing. Adaptability … the ability to pivot, to roll with the punches as things play out. “A But always look for the silver lining.

Consultative Selling 136

Consultative Selling Pivotal Google Channels 136

Alice Heiman

NOVEMBER 8, 2023

Jarrod and Alice explore the very essence of Nobel Studio’s sales success due to Jarrod’s focus and determination emphasizing the pivotal role that networking and relationship-building play in the process. Still happily married, kids grown, business booming, over 60 employees and a strong commitment to community. An absolute success story.

Tourism 146

Tourism Scale Travel Pivotal 146

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Pivots large and small. It doesn’t take a full pivot to succeed. Changing the channel? But even within those business categories, there were companies that survived and companies that failed.

Marketing 105

Marketing Telecommunications Pivotal Airlines 105

Zoominfo

OCTOBER 2, 2019

Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). One of the things that sets unicorns apart from typical market leaders is their desire to disrupt. In fact, the more narrowly you can define your market, the better. What are you selling?

Scale 182

Scale Promotion Face-to-face Lead Rank 182

Allego

OCTOBER 1, 2020

Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. This increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”. Pivoting to a Modern Approach.

Sales Enablement 90

Sales Enablement Marketing Vendor Pivotal 90

Showpad

SEPTEMBER 23, 2021

Were their marketers still generating demand? Even veteran field sellers had pivoted to inside sales. Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose. Once inflexible legacy companies pivoted on a dime. We wanted to learn how they were coping. Video is in.

Channels 72

Channels Video Pivotal Scale 72

Zoominfo

NOVEMBER 4, 2018

As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Then, think about which channels (email, phone, social media, etc) your sales reps prefer to engage prospects. Start by really thinking about your prospecting cycle.

B2B 147

B2B Scale Buyer Persona How To 147

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Alice Heiman

OCTOBER 21, 2021

Watch the podcast below or on our YouTube channel. 27:35] The CEO as the spearhead and pivot of the organization. [30:35] 27:35] The CEO as the spearhead and pivot of the organization. [30:35] Maria also shares why she finds it so important to hold each member and department responsible for revenue and customer experience.

Sports 139

Sports Face-to-face Pivotal Retention 139

Zoominfo

JUNE 30, 2020

With communications alignment in both sales and marketing teams, sales tech stacks strengthen B2B sales processes in customer engagement. Your B2B sales tech stack should consist of technologies that’ll help you identify your target market and improve your sales prospecting efforts — all the way from performance to tracking.

B2B 162

B2B How To Scale Buyer Persona 162

Sales and Marketing Management

DECEMBER 2, 2019

Author: Mark Thacker With Thanksgiving over and January fast approaching, sales leaders and teams are pivoting their focus to next year. As you set your sales team strategy for the upcoming year, it’s important to keep the current year in context. Numbers Don't Lie.

Guarantee 199

Guarantee Face-to-face Forecasting Lead Generation 199

Hubspot Sales

FEBRUARY 18, 2022

Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. That's why understanding how efficient your lead generation efforts are is pivotal when it comes to having a feel for the health of both departments and finding areas for improvement. Cost per Lead Example.

Cost per Lead 105

Cost per Lead Cost per Acquisition Leads Marketing Qualified Lead 105

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! Through asking penetrating questions and providing valuable resources, consultants and salespeople can establish themselves as experts and earn the right to have pivotal conversations with their top prospects. Target a specific market instead of trying to target everyone. Marketing and Do It!

Sales Qualified Lead 92

Sales Qualified Lead Decision Maker Prospecting Strategy 92

Hubspot Sales

MAY 11, 2023

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? If a particular message or approach is not resonating with customers, the team can pivot quickly and try something else.

Webinar Metrics 126

Webinar Metrics Social Media Campaigns Buyer Persona 126