Channels Marketing Pivotal 
SBI Growth
NOVEMBER 27, 2013
The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.
Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.
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Sales and Marketing Management
DECEMBER 14, 2020
As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.
Sales and Marketing Management
MARCH 8, 2020
Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.
Sales Gravy
MARCH 25, 2025
Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Why a Multi-Channel Strategy Matters Theres rarely a single magic trick that opens the floodgates of perfect leads. Offer timely webinars on pain points you see trending in your market.
Zoominfo
AUGUST 6, 2024
Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.
Sales and Marketing Management
NOVEMBER 11, 2020
Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .
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