Pointclear

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. There are a few topics that come up regularly.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

Lead Rank 122

Lead Rank Revenue Marketing Qualified Lead Marketing 122

SBI

JUNE 21, 2018

As a Senior Director of Sales Consulting at Oracle, Tod and his team of Sales Engineers and Solution Consultants support the sales team in their division and are responsible for onsite and remote demos. Trying to fulfill demo requests in multiple languages in different markets. Channel Partners who are surrogate salespeople.

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Customer and channel partnerships. Customer and channel partnerships. 1) Marketing: Does your marketing appeal to enterprise orgs?

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Sales Hacker

JULY 28, 2021

Automate processes: Integrate your CRM, marketing platform, and sales forecasting tools for accurate data. These tools use algorithms and even machine learning to precisely predict revenue based on historical data, trends, and market changes. Plan ahead: D on’t lose sight of next quarter’s forecast. Do I need a sales forecasting tool?

Sales Forecasts 131

Sales Forecasts Forecasting Tools Oracle 131

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Lead Rank 98

Lead Rank Marketing Trends Scale 98

Zoominfo

APRIL 18, 2022

Such solutions include Taleo by Oracle and SAP’s SuccessFactors. But today, not only are there many more data-driven solutions on the market, but the process is much improved to keep up with this hot talent market” Kelley says. Examples of CRM tools include BambooHR , Tracker , and Workbright.

System 130

System Benefit Scale Oracle 130

Partners in Excellence

JUNE 5, 2013

I then set my sights on Larry Ellison, of Oracle…… Well enough said, just look at his LinkedIn and Twitter profiles. We first met and engaged on Twitter, and have since developed a deep and rich relationship, leveraging many channels, including the old school F2F.

Ideal Customer Profile 122

Ideal Customer Profile Customer InsideView Social Selling 122

Close.io

AUGUST 30, 2019

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Sales Hacker

MAY 30, 2019

Markets across all industries are becoming more crowded. Oracle bought Datafox last October. We are still in the early inning of the market and numerous emerging categories have been evolving. The market has chosen the name Sales Engagement for what I used to call Sales Orchestration. Changing categories.

Scale 111

Scale Intent Data Lead Rank Forecasting 111

Apptivo

DECEMBER 15, 2023

As a business leader, you understand the importance of providing seamless customer support across multiple channels. Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. What is customer service software?

Channels 52

Channels Software Software Customer 52

Apptivo

DECEMBER 15, 2023

As a business leader, you understand the importance of providing seamless customer support across multiple channels. Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. What is customer service software?

Channels 52

Channels Software Software Customer 52

Cincom Smart Selling

MARCH 30, 2025

Companies that fail to meet customer expectations risk damaging their reputation and losing market share to more agile competitors. Integration Capabilities Syncs with CRM, ERP, and e-commerce platforms to maintain consistency across sales channels. This eliminates bottlenecks and boosts responsiveness in competitive markets.

Software 48

Software Software Discount Lead Rank 48

Igniting Sales Transformation

MARCH 4, 2019

Everyone knows that sellers need to prospect, qualify leads, demonstrate value and business acumen in their outreach to buyers, I kicked things off by asking Kristina what is happening in the market now that dictates what buyers want, so that sellers can better focus? Listen and enjoy and insightful, power packed interview!

Microsoft 91

Microsoft Lead Rank Oracle Conference 91

No More Cold Calling

MARCH 17, 2016

Your marketing department can help by providing relevant content to the sales team. And why was I ranked at #50 while Tim Hughes at Oracle, Jack Kosakowski at Creative Agency, Koka Sexton at LinkedIn, Kim Garst at Boom! Follow them on all social channels. But sales reps have work to do as well. Re-tweet their posts.

Social Selling 120

Social Selling Lead Rank Lead Scoring Social Media 120

Sales Hacker

FEBRUARY 12, 2021

For such a complex system to run smoothly, all departments: sales, marketing, support, and accounting need to be connected and communicate in real-time. Key features: All-in-one CRM platform with sales, marketing and support capabilities. It’s no wonder that it’s also one of the most expensive solutions on the market.

Enterprise 117

Enterprise Enterprise CRM NetSuite 117

Sales Hacker

MAY 5, 2021

RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. Brad created the WizOps community Slack channel so Ops people can share tips, ask for advice and ‘make operations magic’.

Top of Funnel 121

Top of Funnel Scale SalesForce Webinar Metrics 121

Cincom Smart Selling

MARCH 17, 2025

4- Your Pricing Strategy Is Dynamic but Not Optimized for Scalability Does your CPQ system allow for dynamic pricing adjustments based on market conditions? Pricing is never staticit must adapt to market trends, customer segments, and competitive pressures. Are you manually updating complex pricing rules, leading to inconsistencies?

Hiring 48

Hiring Scale Lead Rank System 48

Crunchbase

MAY 14, 2020

Abel’s wealth of knowledge in the software as a service space is demonstrated by not only his success at G2, but his previous work; he founded and led BigMachines, a leading SaaS CPQ company, to its acquisition by Oracle in 2013 for over $400 million. VP of Marketing at Outreach. But for now, please forgive me for choosing marketing.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Eloqua 52

Gong.io

APRIL 13, 2020

And we built this really beautiful organic inbound channel, which then allowed me to build out a team of SDRs that would sit on top of all of those inbound leads that were coming in, start segmenting them, call them and nurture them, and up-sell them into SMB packages and ultimately into mid-market. But I didn’t know any better.

Top of Funnel 62

Top of Funnel Oracle Hiring Facebook 62

Cincom Smart Selling

FEBRUARY 7, 2025

This blog aims to provide a detailed comparison of the top CPQ solutions available in the market today. 3- Integration with CRM, ERP, and Other Enterprise Tools Seamless integration with enterprise systems like CRM (Salesforce, Microsoft Dynamics), ERP (SAP, Oracle), and eCommerce platforms enables end-to-end sales process automation.

Comparison 48

Comparison Software Software SAP 48

Pipeliner

OCTOBER 25, 2018

For B2B marketers, video remains more powerful than any other medium or channel. Chad Lakin, VP at Shootsta ‘s North America office, shares valuable insights on video as a B2B marketing tool. How does video serve as a powerful medium for B2B marketers? Brands should adopt video across all communication channels.

Top of Funnel 74

Top of Funnel Video Lead Rank Scale 74

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

Hiring 97

Hiring Ideal Customer Profile How To Call-back 97

Hubspot Sales

MARCH 23, 2020

Even though they still spend the most money out of any generation, marketers still allocate considerably less money towards appealing to them than they do to Millennials. A study by Oracle NetSuite, Wakefield Research, and The Retail Doctor found that just 27% of Boomers found the current brick and mortar retail environment inviting.

Social Media 110

Social Media Buyer Persona Retail Study 110

Sales Hacker

JULY 18, 2018

Three-fourths of customers report using multiple channels throughout their shopping journey. Fortunately, there are some great tools on the market to help businesses conquer omnichannel sales. GeneSys empowers contact centers to easily manage customer interactions across all channels. Notable Clients: Netflix, Ashley, Taco Bell.

Tools 72

Tools Ideal Customer Profile Social Media Channels 72

PandaDoc

SEPTEMBER 2, 2020

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. Heinz Marketing. Predictable Revenue. Yesware Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Cincom Smart Selling

MARCH 30, 2025

Some advanced solutions even incorporate real-time pricing updates from integrated ERP or CPQ systems, keeping quotes aligned with current market conditions. Evaluate onboarding support, training materials, live support channels, and community engagement.

Software 48

Software Software Discount Lead Rank 48

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market. Shay Rowbottom Marketing. Leadership. Sales Development.

Demand Generation Agencies 131

Demand Generation Agencies Hiring Enterprise Enterprise 131

Sales Hacker

SEPTEMBER 23, 2019

Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy.

Lead Rank 62

Lead Rank Hiring Oracle SalesForce 62

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Lead Rank 52

Lead Rank Marketing Trends Scale 52

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Lead Rank 52

Lead Rank Marketing Trends Scale 52

SBI

NOVEMBER 28, 2017

Mark: The Allego platform offers seamless integration into popular LMS tools and content management solutions as well as platforms including Salesforce and Oracle Sales Cloud. Nancy: What are some of the challenges your solution solves for Marketing/Sales?

Hiring 96

Hiring Face-to-face Video Distribution 96

Sales Hacker

NOVEMBER 26, 2019

Account-Based Sales can help you target your ideal accounts with greater precision, improve rep performance, and execute optimized playbooks across teams and channels. Jamal Reimer – Strategic Account Manager, Oracle. Host of Sales Success Stories & Inspired Marketing Podcasts. VP of Marketing, Outreach.

Webinar Metrics 129

Webinar Metrics Sales Up-Sell Objections 129

Crunchbase

MAY 14, 2020

And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io. Brooke Bachesta. SDR Manager at Outreach.io. Megan Bowen.

Top of Funnel 101

Top of Funnel Twitter Hiring Lead Rank 101

SBI

NOVEMBER 28, 2017

Mark: The Allego platform offers seamless integration into popular LMS tools and content management solutions as well as platforms including Salesforce and Oracle Sales Cloud. Nancy: What are some of the challenges your solution solves for Marketing/Sales?

Hiring 86

Hiring Face-to-face Video Distribution 86