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There has been an ongoing debate in B2B marketing circles: Is the MarketingQualifiedLead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. So, yes, MQLs matter.
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To navigate crisis delicately while leading our customers with confidence. . If you have taken the time to evaluate the complexity of your information and the ideal communications channels, you can begin to formulate strategy. We recommend a balance that leads with empathy but maintains brevity. To balance reason with emotion.
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