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Mastering Sales Strategies (video)

Pipeliner

Direct Mail: Send personalized mail to capture the attention of prospects. The goal is to make prospects aware of your existence and offerings. Bond Once you have attracted a prospect, the next step is to bond with them. Consistent Follow-Up: Regularly check in with prospects to maintain the relationship.

Video 116
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

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How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline

Hubspot Sales

It also explores how social media fits into a true multi-channel approach. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

Channels 110
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Mastering the Art of Hiring and Retaining Top Sales Talent (video)

Pipeliner

This includes adopting a more skeptical approach during interviews, akin to how salespeople qualify prospects. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Actionable Advice: Challenge Candidates: During interviews, challenge candidates and assess their reactions to pushback.

Hiring 104
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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Brenner suggests a focus on conversion puts the prospect into an active relationship where you create unique value for the buyer. Via BtoB Magazine. Staple Yourself to a Lead. Via B2B Marketing Insider.

B2B 185
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The Monday Morning Breakfast For Champions Podcast – Episode 40 – Jay McBain

The Pipeline

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.

AutoTask 173
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The Power of Personalized Gifting in Sales Outreach (video)

Pipeliner

Users can trigger gifting actions based on specific events in their CRM or marketing automation systems, such as sending welcome kits to new customers or rewarding prospects who engage with their content. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!