Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

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Social Selling Channels Social Media ROI 119

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Understanding the Sales Force

JANUARY 14, 2019

Or the first time you watched Cable with more than 6 channels and without snow? Do you remember when LinkedIn got started? Most of the people I invited to join my network didn't have LinkedIn accounts yet. For those of you who are my age or older, do you remember the first time you saw color TV? Wireless remote controls?

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Wireless Microsoft LinkedIn Channels 292

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. These findings demonstrate the value that human-to-human contact plays in the overall sales process.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Sales 2.0

OCTOBER 25, 2021

as this channel has become saturated. Some of the top non-selling tasks that come up time-and-again are: Updating the CRM Sending email (internal and external) Researching prospects (often on Google and Linkedin). Smarter approaches to prospecting are needed. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

JUNE 13, 2018

15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Click to Tweet! Click to Tweet! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Sales and Marketing Management

JANUARY 21, 2019

Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. More and more, reps are using social media platforms as a channel through which to start conversations and begin developing relationships with their prospects. Automated sales prospecting.

Trends 297

Trends B2B Social Media Telemarketing 297

No More Cold Calling

FEBRUARY 24, 2021

Not a cold calling stranger or someone pitching them on LinkedIn. Instead of doubling down on automated emails, phone calls, and LinkedIn invitations, now is the time to take a step back, thoughtfully analyze your prospecting approaches, and prioritize the most effective of all lead generation strategies: Getting referrals from clients.

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Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. You might have even initially heard of my newsletter through LinkedIn. This called for insight from one of the most knowledgeable on LinkedIn’s platform – let’s get into it. More on LinkedIn in our podcast episode with Justin Welsh. Have a great weekend ahead.

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LinkedIn Ideal Customer Profile Intent Signal Social Media 104

No More Cold Calling

AUGUST 1, 2019

Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. I regularly receive pitches in LinkedIn invitations and with InMail. There are too many pushy, pitchy salespeople. Reps used to pester people with pitches on the phone or in person. The problem is with typical sales metrics.

Referrals 289

Referrals System Cold Calling Social Media 289

Lead411

SEPTEMBER 5, 2024

Why LinkedIn InMail Messages Are Often Ignored (And How to Boost Your Outreach with Email and Phone Calls) If you’ve ever sent a LinkedIn InMail and felt like it vanished into a black hole, you’re not alone. Why LinkedIn InMail Isn’t Getting Read 1. LinkedIn users are particularly wary of interactions that feel opportunistic.

LinkedIn 98

LinkedIn How To Channels Face-to-face 98

Bernadette McClelland

MARCH 17, 2023

channel on YouTube Connect with us in the ‘StorySeller from DownUnder Facebook’ page where stories, strategies and shortcuts will be shared to boost sales. .’ Subscribe to my newsletter, Commercial Conversations. Guess who subscribes to my newsletter? My clients and amazing growth focussed individuals like you.

Loyalty 397

Loyalty Face-to-face Travel Up-Sell 397

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. For example, LinkedIn is geared toward a more professional audience.

Social Media 221

Social Media How To Media Twitter 221

The Pipeline

SEPTEMBER 17, 2020

Frankly, you can add LinkedIn to that list when it comes to B2B selling. I had an “influencer” share that when they launched a book, their over 300,000 LinkedIn followers did not move the dial on sales. B2B Is Not Immune. You find pundits chasing algorithms rather than investing that effort in content people want to engage with.

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Hiring Fashion Facebook Pivotal 286

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. Also, take a look at the specific posts and channels that garner the most clicks so you can scale your success and serve more content that resonates with your followers.

Social Media 234

Social Media Marketing How To Campaigns 234

MTD Sales Training

MARCH 31, 2020

Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out. If applicable get on LinkedIn and start using it. Selling is tough at the moment isn’t it? We’ve had over 82 sales training programmes postponed! You might be in the same situation. If you are, I hope this tip might help you.

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Skype Webinar Metrics Call-back Exercises 246

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. From digging through LinkedIn for org charts, guessing at email addresses, and scouring the internet for news about a prospective company or contact, salespeople spend a significant amount of time on research.

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Sales Enablement Collateral Decision Maker Study 295

Zoominfo

JANUARY 12, 2021

In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service. By using social media as a marketing tool, you add another channel for potential customers to find you and eventually visit your website! For example, most B2B companies have a larger presence on LinkedIn than Instagram.

Social Media 200

Social Media Media Strategy Benefit 200

Sales and Marketing Management

DECEMBER 14, 2020

Because salespeople will be spending more time in front of their computers, making the most of virtual interactions will include paying more attention to their social media connections, says Brynne Tillman, CEO of Social Sales Link , a sales training company that focuses on using LinkedIn to boost performance.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JANUARY 23, 2021

For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. Whose LinkedIn posts do they comment on? Here’s the thing, Dave uncovered these details with some quick research on the prospect’s LinkedIn profile. Where do your ideal prospects hang out online?

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Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

The Pipeline

NOVEMBER 26, 2018

But salespeople are selective in mediums, modes, or channels of communications they are willing to utilize in “getting” to a prospect. I assume that the at the minimum, minimum, you are packing phone – email – LinkedIn; you would be surprised how often that is not a safe assumption.

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Buyer Direct Mail Ideal Customer Profile Face-to-face 227

Bernadette McClelland

JANUARY 14, 2024

So rather than me succumbing to any fear or bias, being able to reflect on this reference point (aka evidence) opened my thinking up to ask for feedback on LinkedIn. It becomes your reference point for success again in the future. This show was also rebroadcast every Saturday morning across the region and was a huge success.

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Zoominfo

JANUARY 15, 2021

Additionally, your lead magnets should be promoted on your company’s social media channels. Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. Decision makers are often only interested in sellers that know exactly who they are and what they want.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JULY 4, 2018

There are a wide variety of social media platforms at your disposal – but not every channel is created equal. If you are struggling to find success on social media, it may be because you’re not using the same channels as your customers and prospects. Before you jump into social selling, set clear goals for each channel you use.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

No More Cold Calling

JUNE 9, 2019

That’s still true, but cold calling has evolved as sales channels have evolved. Social selling is a powerful way to build business relationships, but pitching strangers on LinkedIn isn’t social selling. They pitch their products in their LinkedIn Invitations, as well as in their acceptances.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

NOVEMBER 18, 2024

RB2B RB2B offers person-level website visitor identification, with features like LinkedIn profile integration and Slack notifications. Key Features: Person-level identification, including LinkedIn profiles Real-time Slack notifications Free plan for accessible entry-level use Learn More about RB2B 5.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

No More Cold Calling

JANUARY 24, 2019

Social channels can provide valuable insight into prospects and decision-makers, which has prompted some sales pros to wonder if cold calling is dead, replaced by so-called “smart” or “warm” calling. They even have mutual connections on LinkedIn. Source: IDC and LinkedIn ). Take my LinkedIn Learning “Referral Selling” course.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Sales and Marketing Management

APRIL 22, 2019

Selling to buyers the way they like to be sold to is not a novel concept, yet with all the channels in existence today, it’s not as simple as it sounds. This might be a text or short LinkedIn message.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Rich was the Senior VP of Business Development for channel partners—not the new business team.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Register for Back in The Black Sales TV—first episode on January 19. Always free.

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Gatekeeper Cold Calling Referrals Telemarketing 265

Zoominfo

FEBRUARY 1, 2018

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 42% of organizations believe email is one of their most effective lead generation channels ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

NOVEMBER 1, 2018

Why is social media the perfect channel for demand generation? Not all channels will fit your company’s goals and initiatives. We recommend that you try all platforms, but move on if it becomes clear the channel isn’t helping you reach your goals. Your best buyers are most active on social platforms. Tailor your content.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Bernadette McClelland

MARCH 30, 2023

channel on YouTube Connect with us in the ‘StorySeller from DownUnder Facebook’ page where stories, strategies and shortcuts will be shared to boost sales. .’ Subscribe to my newsletter, Commercial Conversations. Guess who subscribes to my newsletter? My clients and amazing growth focussed individuals like you.

Networking 397

Networking Licensing Up-Sell Banking 397

Zoominfo

MARCH 3, 2019

As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Although LinkedIn offers both free and paid research tools, we recommend starting with the platform’s basic search functionality and expanding from there if you find the need.

Research 233

Research B2B Tools Company 233

The Pipeline

MAY 8, 2018

The best results happen when salespeople used a combination of telephone, e-mail and LinkedIn, consistently better than any other permeation. As a result, most will avoid the phone, and opt for other channels that have the same rejection rates, but it is sugar coded and easier to swallow.

Inbound 268

Inbound Call-back Cold Calling Objections 268

Alice Heiman

JANUARY 16, 2024

Connect with Alice on LinkedIn: (99+) Alice Heiman | LinkedIn Check out Alice’s website: Alice Heiman | Sales Consultant and Strategist for CEOs The post Sales Talk for CEOs: Using My Time: Drink Your Coffee While it’s Hot! Alice points out that you need to start to think differently about your time.

LinkedIn 133

LinkedIn Channels Sales Strategy 133

LinkedFusion

OCTOBER 9, 2024

Key Takeaways Optimize Your LinkedIn Profile with ChatGPT: Use ChatGPT to improve your LinkedIn profile, including crafting summaries and job descriptions for better visibility. Boost Your LinkedIn Presence with AI: Leverage ChatGPT to create engaging posts and messages, helping to significantly enhance your online presence.

LinkedIn 59

LinkedIn Webinar Metrics Networking Follow-up 59