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James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the saleschannel to deal with it.
In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. The post Infographic: How sales has evolved since the Mad Men era appeared first on Leads360 Blog.
trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. Texting: A new frontier in sales. The post Infographic: How to use SMS to win love, leads, revenue appeared first on Leads360 Blog.
There are sales strategies from the email era that remain as effective today, and new selling insights that make email even more effective. Not surprisingly, the dawn of email as a remote communication tool helped put a nail in the coffin of the door-to-door sales era. Once you’ve captured a prospects email, use it.
New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. With the large volume of flashy new mobile apps out there, the original mobile app, text messaging , has been largely neglected by sales professionals in their selling efforts. Download your copy today.
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