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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.

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Infographic: How sales has evolved since the Mad Men era

Velocify

In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. Today marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence.

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Nurture inactive inquiries to boost enrollment rates

Velocify

The study, a collaborative effort of Datamark , Leads360 , and Neustar (formerly TARGUS info ), reveals that inactive inquiries can often be re-activated with the right nurturing program. The post Nurture inactive inquiries to boost enrollment rates appeared first on Leads360 Blog.

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‘You’ve got mail’ – 3 tips for more effective email in selling

Velocify

Recent Leads360 research shows that nearly 20 percent of all lead records don’t include an email address. And surprisingly, our research has found that roughly 40 percent of prospects who offered up an email address never received communication from a sales rep via this channel.

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Infographic: The journey to picking the right school

Velocify

At Leads360, we have seen the impact of these changes on our client schools and we have played an active role in helping schools address this new reality. The post Infographic: The journey to picking the right school appeared first on Leads360 Blog.

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3 tips for leveraging SMS in the sales process

Velocify

While text messaging has quickly become one of the most widely used forms of personal communication, in business, sales professionals have been slow to adopt the mobile tool that has been embraced by their marketing counterparts. In fact, a study just released by Leads360 found that only 2.1% The research examined more than 3.5