Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Kasper explains that companies often struggle to define their brand identity, leading to vague interpretations.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

MAY 2, 2018

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? In fact, generating high-quality leads is the biggest challenge for B2B marketers ( source ). Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. What is a lead?

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Build Lead Gen Infrastructure. DEVELOP A LEAD GENERATION STRATEGY. The demand generation campaigns stimulate interest, while the nurture campaigns cultivate leads that are sales ready.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI.

ROI 166

ROI Lead Rank Customer Marketing 166

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Marketers must be strategic in their approach to webinar lead generation.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

FEBRUARY 24, 2025

CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. This pattern hints at an untapped demand for a healthcare-specific compliance solution, leading to a new product vertical and new demand-gen opportunities. . +30% qualified accounts-to-opportunity conversion. 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter. Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

SBI Growth

APRIL 8, 2013

You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? You can now track leads through the entire marketing & sales funnel. What campaigns generate the most leads? LEAD MANAGEMENT.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Pipeliner

JANUARY 21, 2025

Understanding ROI in Book Publishing Shifting the Mindset A significant theme in the conversation was the return on investment (ROI) for authors. However, Eric argued that the true ROI often comes from the opportunities that arise from having a book, such as speaking engagements, consulting gigs, or new business ventures.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

MarketJoy

FEBRUARY 17, 2025

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business. Getting a lead is just the start of the buyer journey.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Youve gathered all these leads, but now what? Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Heres how to turn those leads into real business: 1.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Cincom Smart Selling

APRIL 10, 2025

That is where channel sales or indirect sales comes into the picture. What is a channel sales? A channel sales strategy allows sales teams to leverage third parties to sell products and services. Many organizations adopt the channel sales strategy which offers a viable and game-changing opportunity to grow sales figures.

Channels 48

Channels Strategy Retail Distribution 48

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control.

Channels 58

Channels Engineering Gatekeeper Decision Maker 58

Zoominfo

JANUARY 21, 2025

And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

No More Cold Calling

FEBRUARY 24, 2021

Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You don’t have to wait until your solution is implemented and producing ROI. You can ask: During the sales process when you’ve added value. Can attest to the ROI they’ve received. When your client thanks you.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Sales and Marketing Management

MAY 14, 2017

According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise. Technology Companies Lead the Way.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Hubspot Sales

AUGUST 7, 2024

To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. A SaaS company isn’t future-proof without a centralized database of customer data, leads, and contact information. The CRM market size is expected to grow to $262.74 billion by 2032 , a 12.6%

Software 115

Software Software CRM Oracle 115

SBI Growth

OCTOBER 24, 2012

The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. These one dimensional views over emphasize the value of the clicked action, and under emphasize comprehensive efforts to drive the action.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

Nutshell

JANUARY 30, 2025

This will enable you to lead your company toward success by identifying goals and finding growth opportunities within your data. A well-structured marketing report is essential for tracking valuable metrics that inform your strategies, enabling you to achieve the highest possible return on investment (ROI).

Report 83

Report Lead Rank Lead Scoring Marketing 83

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. That process has changed dramatically. B2C Buyers Who Are Your B2B Buyers? My suggestion?

Hubspot 116

Hubspot B2B Buyer Data 116

No More Cold Calling

JUNE 29, 2023

The irony is that every company has an under-utilized, higher-value revenue stream that can generate significant qualified opportunities in both good times and bad. Your most neglected sales channel is your existing client base. How do most companies ramp up their B2B lead generation strategies? Where can they get revenue now?

Referrals 177

Referrals Channels Cold Calling Scale 177

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Check out these examples: Automatic email verification: Optimize your signup forms so that a lead receives an error message if they provide an invalid email address.

Lead Scoring 224

Lead Scoring Lead Rank Email Marketing Campaigns 224

SBI Growth

NOVEMBER 15, 2013

The marketing lead conversion rate is not even close to a 30% revenue contribution. The Last Mile of Lead Generation. How can you expect to close the “last mile” of lead generation? Accepting a Sales Qualified Lead (SQL) and maximizing the value requires new competencies. Selling through the Channel: Let’s face it.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer. Lead Outreach & Conversion.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. Implement a lead scoring strategy to use in conjunction with your marketing automation platform. By traditional measures, the lead score stays at 10.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

SBI Growth

JANUARY 18, 2013

The opportunity to deliver value to Sales is wider than many HR leaders think. So HR is taking the lead on a new buyer alignment project. It compares the new revenue contribution for 3 different sales channels: Direct Field Sales. Lead Development. Download the Sales Channel ROI Calculator here.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

Vengreso

NOVEMBER 19, 2024

AI sales assistants are more than just AI writing assistant software; they are strategic partners that empower sales reps to focus on high-value activities like building relationships and closing deals. This past year, organizations utilizing AI tools for sales report an uptick in business leads and appointments by around 50%.

Software 115

Software Software Scale Sales Qualified Lead 115

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. Brands using the strategy see a massive 171% hike in average annual contract value. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Sales and Marketing Management

OCTOBER 15, 2020

Our survey shows that employees place a high value on recognition they receive from their colleagues, too. Sales incentive programs can establish, build and deepen relationships with your sales team and your channel partners, which leads to achieving your business sales goals and strengthening your bottom line.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? In short, all of them.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Pointclear

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? More importantly, these high-ranking executives are about 2.5 It should come as no surprise that I recommend against email as the exclusive channel to reach prospects: Automating the right process is smart. Using automation exclusively is not.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140