SBI Growth

FEBRUARY 10, 2013

A Sales VP called me last month. Sales Force Win Rate was flat year over year. 90% of their sales came from 5% of their sales team. Sales Force Win Rate was flat year over year. 90% of their sales came from 5% of their sales team. The Sales Process was developed 9 years ago. Lots of problems.

Sales Qualified Lead 300

Sales Qualified Lead Compensation Incentives Incentive 300

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

SBI Growth

APRIL 8, 2013

You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? You can now track leads through the entire marketing & sales funnel. What campaigns generate the most leads?

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

SBI Growth

JANUARY 26, 2013

Campaign Management: The next major step is planning and sequencing your campaigns. The demand generation campaigns stimulate interest, while the nurture campaigns cultivate leads that are sales ready. Make sure you measure and optimize all channels used to stimulate inquiries. Every channel must produce an ROI.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Software 130

Software Software Account Data 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Pointclear

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. Leads suck. Write it and they will come.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We also conducted 25 interviews with B2B SaaS sales leaders to go into greater detail and get a better understanding of what they are experiencing within their own organizations.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

SBI Growth

DECEMBER 2, 2013

Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. Key Components of Agile Execution: Pilot Plan – A small segment of the market is selected by working with sales leadership.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. At the core of AI sales assistant software lies its capacity to automate repetitive and time-consuming tasks.

Software 114

Software Software Scale Sales Qualified Lead 114

Pointclear

MARCH 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products.

Quota 212

Quota Marketing Sales Qualified Lead ROI 212

Score More Sales

JANUARY 15, 2013

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales.

Influencer 215

Influencer Social Media Outbound Twitter 215

Pointclear

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Of course they do.

Quota 191

Quota Hiring Marketing Forecasting 191

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Rank 100

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 100

Score More Sales

APRIL 4, 2013

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. What is our end goal? What are we trying to accomplish? This is where we see a big issue.

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

DECEMBER 27, 2013

Build social channels, listen to conversations and simply know where potential clients consume content. Identifying the right channels to tune into can generate significant revenue lifts. Lead Management - Get your head around which points throughout the buyer journey you need to influence. How fast do they reach out?

Competition 267

Competition Ideal Customer Profile Top of Funnel Decision Maker 267

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

SBI Growth

OCTOBER 28, 2013

How do I enable the sales force to sell the new product or solutions? How am I going to generate enough new leads to support 30% of the sales number? We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute."

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM provides the marketing team a blueprint for effective demand generation and lead management. Lead nurturing and BPMs also go hand-in-hand. Once you have the buyer’s attention, you need to nurture them until they are sales-ready.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Pointclear

NOVEMBER 19, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What is the revenue target, and what are quotas for the sales channels by month? What is your closing rate and average sales price?”.

Report 252

Report System CRM Quota 252

Score More Sales

AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. Are you utilizing these basic ideas with your sales and marketing teams?

Social Media 233

Social Media B2B Strategy Media 233

Score More Sales

MAY 23, 2012

How to deal with all the many channels of communication and distribution. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for tips and strategies in selling. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for tips and strategies in selling.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

Score More Sales

DECEMBER 23, 2013

Now that you are working to grow visibility as a seller and think like a publisher, work to craft a plan to make sales increases happen. Over many years and hundreds of sales teams, I’ve seen the most successful sellers work a plan and plan their work. I crafted plans to work hard to keep myself on track. What Plans do I Need?

InsideView 238

InsideView Compensation Inbound Lead Rank 238

Score More Sales

MAY 30, 2013

IBM again went to 500 marketing professionals in 15 industries to ask critical questions and uncover from a marketing standpoint to help us all improve marketing and sales results. Evaluating and prioritizing channels. The top two marketing challenges are issues near and dear to the sales team as well: Acquiring New Customers.

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

Nutshell

APRIL 14, 2025

New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline. Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement.

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

SBI Growth

SEPTEMBER 4, 2013

Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Why would they? Sign up here.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

No More Cold Calling

SEPTEMBER 18, 2014

A new research study unlocks the key to using social media for sales. Is it just another term to check off your buzzword bingo card at the next sales meeting you attend? You bet, and it’s critical to increasing B2B sales effectiveness. Not every social outreach is going to result in a sale, nor should it. Not really.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

Pointclear

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. The B2B Marketing Advantage of LinkedIn.

B2B 203

B2B LinkedIn PointClear Marketing 203

Pointclear

APRIL 16, 2018

It’s referred to as the sales pipeline and it’s owned by sales people, right? He’s observed that while marketing has made inroads, they are limited—marketing is currently providing sales with only 25% to 30% of the leads needed to meet revenue goals, and sales is still expected to generate 60% or more of their own leads.

Pipeline 150

Pipeline PointClear Marketing Top of Funnel 150

Pointclear

JULY 23, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Sales Qualified Lead 206

Sales Qualified Lead Leads360 NetSuite Marketing Qualified Lead 206

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Opportunity.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

The Pipeline

JUNE 27, 2014

The folks over at 360 Leads are conduction a global survey on sales lead generation best practices. The survey takes about three minutes to complete, and will deliver insights into: Most effective channels at generating leads. Top sales and marketing challenges facing business.

Lead Generation 120

Lead Generation Survey Marketing Qualified Lead Leads 120

Score More Sales

JULY 27, 2013

No doubt you are busy in your sales career working to identify prospective customers, connect with them, nurture that relationship and ultimately help them to a buying decision potentially with your products and services. What is a LinkedIn Sales Solutions Channel Partner? Jamie Shanks – Partner, Sales for Life.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Zoominfo

FEBRUARY 1, 2018

Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Healthcare leads rank highest ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243