Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Green Lead's B2B

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46

Sales Hacker

SEPTEMBER 2, 2019

How can your organization build a lead generation strategy that gives your team of closers a consistent flow of qualified leads? This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. But have no fear.

Lead Gen 83

Lead Gen Paid Content Lead Generation Sales Qualified Lead 83

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. All eyes are on you.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

MARCH 4, 2021

Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Why is Lead Generation Important for SMBs? You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Sales 2.0

MARCH 6, 2021

My firm surveyed 103 sales and marketing professionals on their lead generation efforts in 2020 and found conclusive patterns amongst the best performing businesses that mirror Stephen’s story. Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? And that was just on one lead!

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. But today’s outbound lead generation tactics are more than just dialing for dollars.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Partners in Excellence

AUGUST 22, 2023

Varying types of products/services, different markets, transactional and complex sales. Since generating more pipeline is so critical to selling success, the constant emphasis on prospecting, lead gen, and demand gen is critical. The responses tended to re-affirm the observations from my literature search.

Lead Gen 110

Lead Gen Pipeline Scale Hiring 110

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 162

Social Media Media Revenue Scale 162

Partners in Excellence

JUNE 4, 2019

Over the past couple of days I’ve had an “interesting” exchange with a marketing/lead gen “expert.” ” I had been the “victim” of one of his demand gen campaigns. I’m, by no means, an expert in marketing and demand gen. Any open, any response is good.

Lead Gen 72

Lead Gen Marketing Campaigns LinkedIn 72

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

DiscoverOrg Sales

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team. KNOW YOUR PRODUCT.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Pointclear

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

MarketJoy

OCTOBER 5, 2022

After reading this, you’ll have a clearer picture of the benefits and drawbacks of inbound vs. outbound lead generation strategies. What is Outbound Lead Generation? Outbound lead gen is a technique where messages are pushed to a target audience that has not yet expressed an interest in your product or service.

Paid Content 52

Paid Content Lead Generation Inbound Outbound 52

Partners in Excellence

MAY 1, 2024

But we’ve invented a way to rationalize this, bragging about our “Rule of 40,” and our potential market cap—yet we have never seen a penny of profit and have no plans to ever see one. We talk about the importance of leveraging social channels, measure our success by numbers of connections/followers and likes.

Revelation 125

Revelation Lead Gen Scale Face-to-face 125

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Outbound Lead Generation. Unfit Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

SugarCRM

NOVEMBER 14, 2019

Every single marketer, no matter the industry or size of the business, has one common goal: To generate more leads. But as the channels on which to engage new leads and the data and content you have to use along the way continue to grow, the only way to achieve that goal is with a strong marketing automation program.

Lead Gen 20

Lead Gen Engineering B2B Leads 20

Hubspot Sales

JULY 10, 2020

You might make one the centerpiece of an email marketing campaign, or you could build a landing page to showcase your infographic. If you’re not able to hold such events for the foreseeable future, you have an opportunity to reinvest both the finances and the effort you would have used for an event into other lead generation channels.

Cancellation 109

Cancellation Opportunity B2B Conference 109

Pointclear

JANUARY 9, 2014

I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Outbound calling is interruption marketing. Automated systems accurately score (prioritize) leads. Here’s what they had to say: Ardath Albee | Marketing Interactions. A form completion is a lead.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. Lead generation has become more difficult post-COVID.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? What Does Manual Lead Qualification Look Like?

Lead Qualification 100

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 100

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 65

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 65

Pointclear

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Sales Hacker

APRIL 1, 2019

I have sold to Marketers for a long time. So when I first realized I was thinking like a marketer, I was shocked and a little upset. It’s been a few years since this shift and I have boiled my success down to four key marketing tactics I now believe all salespeople need to learn to be successful. Was I going soft?

Top of Funnel 81

Top of Funnel Marketing Social Media Hiring 81

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Sales agrees!

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

Crunchbase

AUGUST 19, 2021

You’ve probably read countless stories about the impact the COVID-19 pandemic has had on people, the economy and markets around the world. Be on top of your market: Prospects are more likely to buy from a salesperson they like and trust. That being said, in a challenging market it is critical to retain good employees.

Lead Gen 52

Lead Gen Sales Qualified Lead Scale Advertising 52

SugarCRM

JUNE 1, 2023

Sofia University switched to Sugar Sell and Sugar Market to bring their organization together in a seamless and integrated platform while continuing to highlight human experiences throughout the student journey. This led Sofia University to start looking for a CRM that would integrate with their emailing and marketing automation platforms.

CRM 26

CRM SugarCRM Marketing Lead Gen 26