Sales Hacker

SEPTEMBER 2, 2019

How can your organization build a lead generation strategy that gives your team of closers a consistent flow of qualified leads? This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. But have no fear.

Lead Gen 83

Lead Gen Paid Content Lead Generation Sales Qualified Lead 83

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

No More Cold Calling

MAY 21, 2020

Most sales organizations don’t have an outbound referral program that zeroes in on their most neglected revenue channel—existing clients. You recognize you must take action now to fill your sales pipeline with qualified leads. You stop making excuses and make referrals the lead-gen priority.

Referrals 331

Referrals Outbound Lead Gen Sales Qualified Lead 331

Sales 2.0

MARCH 6, 2021

Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. CrewHu’s story encapsulates the power in spreading risk — and maximizes chances of success — by trying multiple channels. Firms Found More Successes Than Failures WIth All Their Investments.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MAY 31, 2018

So, what can B2B marketers do to help ensure their third-party lead gen campaigns are GDPR-compliant? Read on for our top recommendations: 1. Take inventory of third-party lead gen partners and data sources. The first step is to understand which third-party channels you use are impacted by the GDPR.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Zoominfo

MARCH 8, 2021

Proceed to gather the number of employees, revenue, location, and other information you need to make good decisions about the lead. You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. And that was just on one lead! And this is just for the company.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Partners in Excellence

AUGUST 22, 2023

Since generating more pipeline is so critical to selling success, the constant emphasis on prospecting, lead gen, and demand gen is critical. Techniques for leveraging every channel possible, expanding outreach is a fundamental part of the strategies to building pipelines.

Lead Gen 110

Lead Gen Pipeline Scale Hiring 110

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Build Lead Gen Infrastructure. DEVELOP A LEAD GENERATION STRATEGY. Execute Demand Generation: Equipped with buyer knowledge and relevant content, launch your demand gen campaigns.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

FEBRUARY 5, 2024

With a team in place, consider which outbound lead generation methods should be included in your sales and marketing strategy. The most commonly used channels include: Direct Dials While many entry-level salespeople dread cold calling , picking up the phone is still an effective way to reach decision-makers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 162

Social Media Media Revenue Scale 162

Nutshell

FEBRUARY 20, 2024

Landing pages differ due to their specific purpose, leading prospects to take a particular action, rather than serving as a gateway to explore your website. Why landing pages are crucial to your marketing strategy Landing pages focus on converting the leads you attract with your various marketing channels and strategies.

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Partners in Excellence

MAY 1, 2024

We talk about the importance of leveraging social channels, measure our success by numbers of connections/followers and likes. We create cool companies to work at with kitchens, great food, gyms, Friday afternoon social hours, yet average tenure is 11-18 months.

Revelation 125

Revelation Lead Gen Scale Face-to-face 125

Zoominfo

JUNE 26, 2020

As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. Organize Lead Sources and Channels. Implementing lead generation campaigns is crucial to overall company success.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

MarketJoy

OCTOBER 5, 2022

After reading this, you’ll have a clearer picture of the benefits and drawbacks of inbound vs. outbound lead generation strategies. What is Outbound Lead Generation? Outbound lead gen is a technique where messages are pushed to a target audience that has not yet expressed an interest in your product or service.

Paid Content 52

Paid Content Lead Generation Inbound Outbound 52

SugarCRM

NOVEMBER 14, 2019

Every single marketer, no matter the industry or size of the business, has one common goal: To generate more leads. But as the channels on which to engage new leads and the data and content you have to use along the way continue to grow, the only way to achieve that goal is with a strong marketing automation program.

Lead Gen 20

Lead Gen Engineering B2B Leads 20

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Hubspot Sales

JULY 10, 2020

If you’re not able to hold such events for the foreseeable future, you have an opportunity to reinvest both the finances and the effort you would have used for an event into other lead generation channels. Ask any SaaS marketing agency and they’ll tell you there are many viable lead gen options to consider. Image Source.

Cancellation 109

Cancellation Opportunity B2B Conference 109

Pointclear

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. And today, that consistency needs to reach across channels.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Pointclear

APRIL 4, 2013

Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement.

Cold Calling 195

Cold Calling B2B PointClear Hiring 195

Zoominfo

MARCH 8, 2021

Proceed to gather the number of employees, revenue, location, and other information you need to make good decisions about the lead. You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. And that was just on one lead! And this is just for the company.

Lead Qualification 100

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 100

Zoominfo

JUNE 24, 2020

The bottom line is that relying solely on either channel means your business is only going to scale as fast as that go-to-market strategy allows. When applying tools and solutions to the lead gen process, each stage of the sales funnel should be considered. The Future of Inbound Lead Gen. The Application.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Pointclear

APRIL 6, 2017

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. If this is how they do their own lead gen, how do you think they’ll handle yours?

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Crunchbase

AUGUST 19, 2021

Interestingly, this phenomenon was not present in our German-speaking respondents, who on average only spend 13 percent of their day on lead gen activities. Overall, our data showed that 64 percent of salespeople said that lead gen and prospecting was their number one daily activity, up 10 percent from 2019.

Lead Gen 52

Lead Gen Sales Qualified Lead Scale Advertising 52

Sales and Marketing Management

MAY 20, 2018

Perhaps that’s why so many people in sales — a full 65 percent , according to Chief Marketer’s 2018 B2B Lead Gen Trend Survey — prefer in-person meetings. Whatever you’re offering will likely solve some real problems for your leads, so don’t be shocked if they get caught up thinking about that impact. That’s why you’re there.

Leads 192

Leads Marketing Qualified Lead Face-to-face Lead Gen 192

Zoominfo

OCTOBER 5, 2021

As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. Where will they find your brand?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. Where will they find your brand?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JULY 24, 2019

Lead-nurturing emails get 4-10x times the response rate compared to standalone emails ( source ). 42% of organizations believe email is one of their most effective lead generation channels ( source ). Nurtured leads produce a 20% increase in sales opportunities versus other leads ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Sales Hacker

NOVEMBER 6, 2020

So, the lead-gen game is all about crafting creative ways to communicate your value to your community and generate leads WITHOUT blatant self-promotion. 1 Leverage a Technical Relationship to Generate Leads. Here some ways my team has had success with this. #1 It’s been our bread and butter strategy. Action item.

Promotion 82

Promotion Webinar Metrics Lead Rank Lead Scoring 82

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. Written By. Rahul Thakur.

Webinar Metrics 63

Webinar Metrics Buyer Persona Lead Gen Lead Generation 63

Pointclear

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Changing the legacy channel.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Partners in Excellence

JUNE 4, 2019

Over the past couple of days I’ve had an “interesting” exchange with a marketing/lead gen “expert.” ” I had been the “victim” of one of his demand gen campaigns. I’m, by no means, an expert in marketing and demand gen. To them, it’s all about the open.

Lead Gen 72

Lead Gen Marketing Campaigns LinkedIn 72