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In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for.
You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,
ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.
. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. ” The same advice applies in other channels as well.
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Key Features: Real-time lead identification and enrichment AI-powered outreach across multiple channels Consolidated workflows for seamless engagement ROI tracking for pipeline impact Learn More about Warmly 9.
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% These insights can inform immediate changes to targeting, messaging, or channel allocation automatically. By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize.
Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI
ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.
ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer IntentSignals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.
With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.
Terminus integrates intentsignals from Bombora, aiding account and contact discovery. Automation of cross-channel marketing tasks. The platform allows businesses to segment, target, and activate accounts across multiple channels. Segmentation and activation across channels. Learn More about Calendly 5.
Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?
How Recognizing IntentSignals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intentsignals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.
That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.
Enrich the attendee list with additional data like scoops and intentsignals to help you prioritize those who are actively researching your category. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Find Your ICP in Advance You cant meet everyone, so why try?
Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.
Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.
This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. . ZoomInfo is here to change that with our latest release, Salesforce Sync. In fact, just 17% is spent meeting with potential vendors.
Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.
Growth Intent Insights – Lead411 goes beyond static contact data by providing intentsignals. Use Multi-Channel Outreach: Combine email, phone, and direct mail campaigns to maximize engagement. Identify which agencies or institutions are actively seeking solutions like yours, so you can time your outreach perfectly.
The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Qualify The Leads You Already Have. Engaging Multiple Stakeholders.
The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.
Relying solely on a single-channel approach severely hampers the effectiveness of your outreach efforts. Here are some key channels our customers consider when going to marketing in Canada: Telemarketing As CASL does not govern B2B telemarketing, this becomes a viable route for outreach in Canada.
Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments.
Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? When it comes to ABM strategies , that’s a common question.
Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories. If Smartsheet’s messaging and campaigns were to miss the mark, it could cost them precious time and money.
Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Specific rates vary based on your industry, which channel you’re using, and whether you’re running a paid or organic campaign. And avoid these display ad pitfalls.
This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.
LinkedIn has exploded as a social channel. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Play longterm games with longterm people”.
Copilot leverages AI to reveal the most relevant buying signals — intent spikes, key hires and personnel moves, insights from our partner ecosystem, and the B2B company and contact data ZoomInfo is known for — and recommends specific actions salespeople should take.
When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. This live event on March 8th will break down how to build and execute a signal-based sales system. #4 Double down on other channels. Every minute that goes by off-target is $8.30
Over 3 million Apollo users, including rapidly growing enterprise ones like Mutiny, use Apollo’s lead database, multi-channel outreach, call recording, and analytics, to grow revenue and streamline busy work. Product : Apollo. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.
1 G2 rated intentsignals. We needed to tell the story of our transition to a robust platform that helps you unlock insights, engage customers, and win faster through data, multi-channel outreach, and automation. Historically, ZoomInfo has been strongly associated with sales and data, including our No.
Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation.
Creating a metric that measures channel efficiency is also key to understanding how well the funnel performs. This includes both what you say — including messaging and key differentiators — and coordinated engagement across channels to respective companies and contacts. These same topics are also an important source of intentsignals.
Integrations with Linkedin and Drift solve this problem by bridging gaps between Salesloft and third-party channels. connect intent data from your buyers, tools, and cloud-based applications into Salesloft’s cohesive workflow, helping teams take prompt action and engage effectively with buyers. Data Integrations with LeanData and Tray.io
Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.
This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. ZoomInfo is here to change that with our latest release, Salesforce Sync. In fact, just 17% is spent meeting with potential vendors.
The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?
For companies with channel sales or partner ecosystems, define distinct quoting workflows for resellers, distributors, and direct sales teams. Align pricing rules with corporate pricing strategies, ensuring consistency across all sales channels.
Its software helps us manage the key marketing channel. But many of them have signed up without any intention to use the product for longer. But how can you figure out their buying intent easily, or tell whether someone is a decision-maker at all? Their usage levels might reveal a serious intent.
A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Top performers identify buyer intentsignals.
billion in revenue had been generated through self-service channels. Built atop an unparalleled data asset of B2B contact information, corporate technographic data, and intentsignals, SalesOS gives sales teams the unique insights to connect with the right prospects using the right message.
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