Remove Channels Remove Intent Signal Remove Segment
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Cracking the Code: Decoding Customer Intent Signals

Tenbound

In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. Understanding Customer Intent Signals Customer intent signals provide valuable insights into where a prospect is in their buying journey and what they are looking for.

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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

Zoominfo

Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Terminus allows users to proactively identify and segment target accounts, create dynamic audiences based on CRM criteria, and engage buying committees through ads. Automation of cross-channel marketing tasks.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Find Your ICP in Advance You cant meet everyone, so why try?

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