Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. First, you need the right people.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks. Automates lead distribution.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal. Engaging Multiple Stakeholders.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

DECEMBER 6, 2024

Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales. Increased Conversions : Timely interactions address customer concerns, boosting sales potential.

Software 130

Software Software Sales Qualified Lead Customer 130

Vengreso

APRIL 7, 2022

That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. The source of intent also affects the quality of the lead.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. However, this tactic remains effective, even as more folks return to the office.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. We know this challenge well, and we’re obsessed with solving it. Funding : Major funding rounds in the last 90 days.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130

Zoominfo

MARCH 7, 2023

Company and contact data As you begin audience building, align with your sales team on which companies and contacts you want to target and make sure you have accurate company and contact data to rely on. When it comes to target account selection, the best approach marketing should take isn’t to decide on behalf of sales, but rather to guide.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent data increases the likelihood of finding companies and individuals who are likely to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. Buying committees are also growing, making a multi-channel presence more important than ever. “We You give them air cover and ping it back to sales.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

JANUARY 12, 2024

As a result, Smartsheet captures more leads while still providing valuable information to their sales team. “We Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.” Improvements on the marketing side carried over to the sales team.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 12, 2025

Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Find Your ICP in Advance You cant meet everyone, so why try?

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. 1 G2 rated intent signals. It means aligning sales and marketing on goals and personas.

Campaigns 130

Campaigns Collateral B2C Intent Signal 130

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

MAY 22, 2024

Since I founded ZoomInfo 17 years ago, I’ve had a clear vision of how data and technology could help sales professionals everywhere realize their true potential. Where every sales team could compete on an even playing field, and a successful sales career could change your life. Modern sales is becoming a science.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Zoominfo

MARCH 15, 2023

To be a strategic revenue partner in 2023, B2B marketers need to prioritize sales and marketing alignment, increase efficiencies, and scale consistently. Priority #1: Sales and Marketing Alignment One of the key levers to help drive more revenue is to improve sales and marketing alignment.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says. “If I’m not the AE.”

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Play longterm games with longterm people”.

LinkedIn 109

LinkedIn Ideal Customer Profile Intent Signal Social Media 109

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Now, there are a few naysayers who proclaim that “SaLeS fUnNeLs ArE dEaD.” .

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques. Why is this so?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

SalesLoft

APRIL 18, 2024

That way you and your team can: Offload tedious work to free up selling time Improve time management Boost CRM usage and data accuracy Improve pipeline management and sales forecast accuracy Increase top-line revenue 2. Draft personalized sales emails that convert Today’s buyers expect more than a “spray-and-pray” email blast.

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

AUGUST 23, 2022

For B2B sales leaders, these challenges become even more pronounced. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Growth Intent Insights – Lead411 goes beyond static contact data by providing intent signals.

B2G 52

B2G Marketing Government Intent Signal 52

Crunchbase

JANUARY 12, 2022

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Virtual selling isn’t a fad—it’s a permanent shift in sales norms. Search less. Close more.

Retention 52

Retention Trends Intent Signal B2B 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Crunchbase

AUGUST 18, 2022

It’s no secret that the shift to digital has forever changed the sales cycle as we know it. Sales reps fostered trust at dinners, coffee dates and in-person meetings. Sales reps fostered trust at dinners, coffee dates and in-person meetings. But when the pandemic made these interactions impossible, sales reps had to pivot.

Sales Cycle 64

Sales Cycle Face-to-face Intent Signal How To 64

Cincom Smart Selling

FEBRUARY 14, 2025

Align CPQ with Your Sales Strategy A CPQ system that operates in isolation from the broader sales strategy leads to misaligned workflows, inconsistent pricing approvals, and disconnected customer interactions. Apply multi-tier approvals for large enterprise deals, ensuring senior sales leaders can intervene when necessary.

ROI 48

ROI Maximizer Lead Rank Discount 48

Close.io

AUGUST 28, 2019

Unfortunately, I see this happening to SaaS inside sales teams over and over again. But with timing being such a critical factor in sales, the cost of this is much higher than just missing out on a deal or two: You dilute your brand and trust in the process. Its software helps us manage the key marketing channel.

Lead Rank 91

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 91

Lead411

APRIL 3, 2024

Lead411 provides customers with high-quality data obtained from various channels, including public records, social media, and company websites. The Advantages of ZoomInfo ZoomInfo, on the other hand, is well-known for its huge database of business connections as well as its suite of sales and marketing tools.

Data 52

Data B2B Buyer Intent Intent Data 52