Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. We know this challenge well, and we’re obsessed with solving it. Funding : Major funding rounds in the last 90 days.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130

Vengreso

APRIL 7, 2022

That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

Zoominfo

FEBRUARY 12, 2024

There are two regulations that are most relevant to B2B sales and marketing teams: The Personal Information Protection and Electronic Documents Act ( PIPEDA ) Canada’s Anti-Spam Legislation ( CASL ) Here are some key factors to consider when crafting a compliant, responsible, scalable go-to-market strategy in Canada.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. The source of intent also affects the quality of the lead.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. However, this tactic remains effective, even as more folks return to the office.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Zoominfo

JANUARY 12, 2024

As a result, Smartsheet captures more leads while still providing valuable information to their sales team. “We Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.” Improvements on the marketing side carried over to the sales team.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

MARCH 7, 2023

Company and contact data As you begin audience building, align with your sales team on which companies and contacts you want to target and make sure you have accurate company and contact data to rely on. When it comes to target account selection, the best approach marketing should take isn’t to decide on behalf of sales, but rather to guide.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Sales Hacker

SEPTEMBER 27, 2024

Over 3 million Apollo users, including rapidly growing enterprise ones like Mutiny, use Apollo’s lead database, multi-channel outreach, call recording, and analytics, to grow revenue and streamline busy work. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

Outbound 86

Outbound Scale Lead Rank Intent Signal 86

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent data increases the likelihood of finding companies and individuals who are likely to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MAY 22, 2024

Since I founded ZoomInfo 17 years ago, I’ve had a clear vision of how data and technology could help sales professionals everywhere realize their true potential. Where every sales team could compete on an even playing field, and a successful sales career could change your life. Modern sales is becoming a science.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. 1 G2 rated intent signals. It means aligning sales and marketing on goals and personas.

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says. “If I’m not the AE.”

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Play longterm games with longterm people”.

LinkedIn 99

LinkedIn Ideal Customer Profile Intent Signal Social Media 99

Zoominfo

MARCH 15, 2023

To be a strategic revenue partner in 2023, B2B marketers need to prioritize sales and marketing alignment, increase efficiencies, and scale consistently. Priority #1: Sales and Marketing Alignment One of the key levers to help drive more revenue is to improve sales and marketing alignment.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal. Engaging Multiple Stakeholders.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. Buying committees are also growing, making a multi-channel presence more important than ever. “We You give them air cover and ping it back to sales.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Crunchbase

JANUARY 12, 2022

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Virtual selling isn’t a fad—it’s a permanent shift in sales norms. Search less. Close more.

Retention 52

Retention Trends Intent Signal B2B 52

SalesLoft

APRIL 18, 2024

That way you and your team can: Offload tedious work to free up selling time Improve time management Boost CRM usage and data accuracy Improve pipeline management and sales forecast accuracy Increase top-line revenue 2. Draft personalized sales emails that convert Today’s buyers expect more than a “spray-and-pray” email blast.

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Sales Evangelist

MARCH 28, 2024

In this episode of "The Sales Evangelist Podcast," host Donald Kelly speaks with Vlad Oleksiienko, a growth leader with extensive experience in sales development and cold outreach at scale. He focuses on the challenges and effective strategies for sales reps to scale their outreach efforts.

Scale 40

Scale Intent Signal Intent Hubspot 40

Lead411

APRIL 3, 2024

Lead411 provides customers with high-quality data obtained from various channels, including public records, social media, and company websites. The Advantages of ZoomInfo ZoomInfo, on the other hand, is well-known for its huge database of business connections as well as its suite of sales and marketing tools.

Data 52

Data B2B Buyer Intent Intent Data 52

Zoominfo

AUGUST 23, 2022

For B2B sales leaders, these challenges become even more pronounced. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Now, there are a few naysayers who proclaim that “SaLeS fUnNeLs ArE dEaD.” .

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Reduced sales cycle length Numerous parties are involved in significant buying decisions. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Reduced sales cycle length Numerous parties are involved in significant buying decisions. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Crunchbase

JUNE 7, 2023

According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Prospecting 52

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Best for: Sales and Marketing teams that are tightly aligned and focused on targeting buying groups. It integrates with CRM platforms and offers information on intent signals. TechTarget.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Crunchbase

AUGUST 18, 2022

It’s no secret that the shift to digital has forever changed the sales cycle as we know it. Sales reps fostered trust at dinners, coffee dates and in-person meetings. Sales reps fostered trust at dinners, coffee dates and in-person meetings. But when the pandemic made these interactions impossible, sales reps had to pivot.

Sales Cycle 64

Sales Cycle Face-to-face Intent Signal How To 64

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SalesLoft

OCTOBER 6, 2022

How Sales Tools Increase Revenue. Sales tools are the technologies sales professionals use to carry out and streamline their activities so they can close more deals. Avoid the Trap of Too Many Sales Tools. In early 2021, the types of B2B sales tools available grew to around 1,200. Consolidate your sales tech stack.

Sales Tools 52

Sales Tools Tools Forecasting Lead Rank 52

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques. Why is this so?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Crunchbase

MAY 4, 2022

They are resistant to overused marketing and sales tactics like form fills, blast emails and cold calls. These changes mean old-school sales strategies simply aren’t as effective as they used to be. Has the company recently hired roles that are relevant to our sales strategy? What financial situation is the company in?

Ideal Customer Profile 52

Ideal Customer Profile B2B Lead Rank Top of Funnel 52

Green Lead's B2B

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. That means they’ll be closer to making a purchase when they talk to your sales team. Either way, these prospects are showing you an intent signal.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26