SBI

DECEMBER 4, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? This week I interview John Steinert , CMO of TechTarget.

Intent Data 139

Intent Data Intent Data Enterprise 139

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. First, you need the right people.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. 1 Investing in accurate data enables greater personalization, targeting, and effectiveness across the entire company.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

MarketJoy

NOVEMBER 13, 2024

Using intent data , AI-powered targeting , and strategic content deployment, MarketJoy’s methods help you focus on leads that are most likely to convert, cutting down on time and costs. Optimize for Multi-Channel Outreach Today’s buyers are tech-savvy, and traditional channels alone don’t cut it.

Leads 52

Leads Marketing Qualified Lead Intent Data Scale 52

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

MAY 31, 2023

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. If you have the wrong data, outdated data or missing data, the time wasted will be tremendous.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

APRIL 26, 2023

The Calculus of Growth is Changing (Just Like Your Buyers) In a recent panel discussion for enterprise CMOs and revenue executives in Seattle, Lee stressed that productivity has become a central force for growth in this economic era, replacing the previous cycle’s focus on growth through added sales capacity. Sales Efficiency Matters.

Hiring 130

Hiring Intent Data How To Scale 130

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. How Common Room unifies siloed data to enable a 360-degree view of the customer.

Intent Data 91

Intent Data Scale Account Based Marketing Company 91

Pipeliner

MAY 7, 2024

On my podcast, I spoke with Ray Rike , an expert in subscription software sales. Ray co-authored the book “Data and Diagnosis Driven Selling.” The Sales Landscape Analogy Ray compared the challenges of sales to San Francisco’s microclimates. This analogy showed the need for a systematic sales approach.

Ideal Customer Profile 52

Ideal Customer Profile Data Video Intent Data 52

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. Yet data changes hour to hour.

Data 246

Data Intent Data How To Intent 246

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. of the sales team, they’re responsible for significant and sometimes delicate relationships. How do they drive results from external sales teams and manage conflicts? While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive.

Channels 83

Channels Face-to-face Intent Data Intent 83

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Lead411

JANUARY 31, 2024

Top 5 Sales Growth Hacks for 2024 In the ever-evolving realm of sales, staying ahead of the curve is not just desirable—it’s essential for success. Amidst this backdrop, we’ll explore the top sales growth hacks for 2024.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98

Zoominfo

JULY 16, 2020

In Hollywood, sales floors are depicted with over-the-top managers instructing reps to win and win now. But in the real world, contemporary sales outreach strategies and plans don’t work that way. What is Sales Outreach? Every channel — email, phone, social media – within their world is busy and, well, noisey.

Webinar Metrics 130

Webinar Metrics Ideal Customer Profile Strategy Intent Data 130

Sales Hacker

JUNE 18, 2024

Go-to-market tactics that are working for HubSpot, from chatbots to intent data. 50:49 – One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions. The power of generalists and the pitfalls of over-specialization in CS. Brought to you by Orum.

Intent Data 94

Intent Data Customer Hubspot Account Based Marketing 94

Zoominfo

OCTOBER 20, 2023

Top Tips for Emails That Convert Writing a great sales email sequence means adhering to some basic principles. Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Let’s get started. Get to the point. Focus on the customer. Keep the conversation moving.

Scale 130

Scale How To Buyer Intent Intent Data 130

Tenbound

SEPTEMBER 19, 2024

Here are the 3 fastest-growing categories: Signals & Intent Data: With over 80 participants (+200%), this category is rapidly evolving beyond monitoring content consumption and job changes to pursue the holy grail: uncovering buyers in market by tracking activities on the open internet and social channels (dark funnel).

Top of Funnel 59

Top of Funnel Marketing Pivotal Intent Data 59

Zoominfo

SEPTEMBER 28, 2021

“Using your prospect’s name to address them is a psychological trick I learned while working in hospitality, but really it works in every walk of life,” says Donna Tin, a ZoomInfo sales development representative who works on acquiring international customers. How can sales reps take their personalization to the next level?

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100

Zoominfo

FEBRUARY 12, 2024

There are two regulations that are most relevant to B2B sales and marketing teams: The Personal Information Protection and Electronic Documents Act ( PIPEDA ) Canada’s Anti-Spam Legislation ( CASL ) Here are some key factors to consider when crafting a compliant, responsible, scalable go-to-market strategy in Canada.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Vengreso

APRIL 7, 2022

That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Prior to Green Leads, Mike did sales consulting work, helping B2B companies optimize their digital marketing and build internal SDR teams.

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. For Roberts, this means accurate data is mission-critical.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sellers are responsible for educating their buyers digitally through multiple channels.

Hiring 111

Hiring Marketing How To Intent Data 111

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. To get there, sales needs to be all in. Learn: Why is sales and marketing alignment important to ABM?

Account Based Marketing 105

Account Based Marketing Intent Data Marketing Intent 105

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Competition 101

Competition Scale Marketing Intent Data 101

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Lead411

APRIL 3, 2024

Lead411 provides customers with high-quality data obtained from various channels, including public records, social media, and company websites. The Advantages of ZoomInfo ZoomInfo, on the other hand, is well-known for its huge database of business connections as well as its suite of sales and marketing tools.

Data 52

Data B2B Buyer Intent Intent Data 52