Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

DiscoverOrg Sales

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter? Read the study: Which Data Points Predict More Sales?

Intent Data 120

Intent Data Intent Data Top of Funnel 120

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract.

Intent Data 130

Intent Data Intent Data How To 130

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. Enhancing Customer Engagement : Email tracking and meeting management improves communication with prospects. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Yet data changes hour to hour. We’ve all been hearing about buyer intent data for several years. Build a list of questions to answer with data.

Data 246

Data Intent Data How To Intent 246

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. This way, you have a well-rounded understanding of who your actual prospects and customers are.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Tenbound

NOVEMBER 27, 2024

This means salespeople must take the time to deeply understand each prospect’s unique situation, challenges, and goals. In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. So what exactly are customer intent signals?

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Pipeliner

MAY 13, 2024

He shared innovative ways that intent data and storytelling can revolutionize sales outreach. Transforming Cold Outreach The shift from traditional cold calls to data-driven strategies has been significant. Zack explained how intent data from email interactions informs more effective outreach across platforms like LinkedIn.

Intent Data 64

Intent Data Intent Maximizer Data 64

MarketJoy

MARCH 24, 2025

They utilize different methods in their approach, such as content syndication, email outreach, social media interaction, and data analytics, to maintain a consistent flow of leads. An MQL is an interested prospect who has taken action , for example, downloading a whitepaper or subscribing to a newsletter.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Pipeliner

DECEMBER 5, 2024

Future Developments Looking ahead, Sendoso plans to incorporate intent data and develop features like “Smart Delivery,” which will optimize delivery strategies based on recipient data. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. For Roberts, this means accurate data is mission-critical.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Sales and Marketing Management

SEPTEMBER 28, 2020

It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. A cold reach out during a tense situation could alienate the prospect forever.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? There are two distinguishing factors that help separate the universes: Common pain points: How can your solution resolve issues and challenges your prospects face?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Use this insight to build a clear profile of your ideal buyer.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? And what does “interest” look like? Glad you asked!).

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI

APRIL 26, 2018

The Agent3 platform alerts sales users to their customers and prospects early stage buying intentions before their customer or prospect will have identified as ‘in-market’ to purchase. Nancy: What are some good resources if someone wanted to learn what questions to ask, what others are doing, and purchase considerations?

Quota 139

Quota Intent Data Intent Lead Rank 139

Zoominfo

APRIL 20, 2020

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JULY 16, 2020

Sales outreach is the process of engaging with prospects, directly or indirectly, with the hopes of converting them to paying customers. Every channel — email, phone, social media – within their world is busy and, well, noisey. Which channels are most effective and why? Enter intent data.

Webinar Metrics 130

Webinar Metrics Ideal Customer Profile Strategy Intent Data 130

Lead411

FEBRUARY 14, 2025

A strong B2B lead generation strategy ensures a steady pipeline of prospects, helping businesses increase sales, shorten deal cycles, and improve revenue growth. Build a High-Quality Prospect List Once you know your ICP, you need accurate B2B contact data to reach potential buyers. Why Is B2B Lead Generation Important?

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Lead Rank Lead Scoring 52

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? And what does “interest” look like? Glad you asked!).

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Lead411

OCTOBER 30, 2024

For example, using a platform like Lead411 allows companies to enrich their customer data to ensure they’re not only reaching the right accounts but also engaging the right decision-makers within those accounts. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

OCTOBER 5, 2021

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. When it comes to ideal customer profiles (ICPs), you need more than just firmographic data.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

SEPTEMBER 28, 2021

Once you get a prospect on the phone , addressing them by name and mentioning their company are essential ways to break the ice and show that you’ve done your homework. According to consulting firm McKinsey , fewer than 10 percent of companies it surveyed systematically use personalization outside of digital sales channels.

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100