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In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for.
ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. This full-funnel solution is powered by intentdata, allowing marketers to target prospects when they exhibit the highest propensity to buy.
. “AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.
Real-Time Campaign Optimization Use Cases Use Case 4: Dynamic Feedback Loops for Real-Time Adjustments AI systems ingest performance data (such as click-through rates, engagement metrics, conversion rates) in real time and use ML models to identify trends, anomalies, and areas for improvement.
At its core, intentdata helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intentdata is created equal. There are many types of intentdata, and an array of providers. How Do I Make IntentData Actionable?
With ZoomInfo, exporting enriched data into Salesforce is quick and easy. Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intentsignals, and other essential intelligence directly into Salesforce records.
Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.
With increased investments in intentdata, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intentdata is gold. The good news?
Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement IntentData for Timely Targeting Identify Buying Signals : Intentdata provides insights into which companies are actively researching topics related to your product.
Modern GTM teams build on a foundation of high-quality data, leveraging buyer intentdata and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intentsignals to make sure you’re not wasting everyone’s time.
Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. IntentData Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.
That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.
The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intentdata in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We
The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way. Each platform contains features and safeguards to support your GTM strategy.
Relying solely on a single-channel approach severely hampers the effectiveness of your outreach efforts. Here are some key channels our customers consider when going to marketing in Canada: Telemarketing As CASL does not govern B2B telemarketing, this becomes a viable route for outreach in Canada.
With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intentdata that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.
By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intentdata has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.
Intent and visitor intelligence One way to prioritize accounts is to leverage intentdata , which signals when key contacts at your target accounts are conducting coordinated research for a product or service that you provide.
Integrations with Linkedin and Drift solve this problem by bridging gaps between Salesloft and third-party channels. Data Integrations with LeanData and Tray.io Use buyer intentsignals to automatically target warm buyers with proven sales strategies, so you can spend less time “digging” and more time selling.
Lead411 provides customers with high-quality data obtained from various channels, including public records, social media, and company websites. Its AI-powered platform offers users useful information such as firmographic data, technographic data, and intentsignals, allowing them to better engage prospects and speed sales cycles.
Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intentdata on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.
Metrics such as the source of the lead, the content they engaged with or their demographic information can shed some light on which channels are generating the most qualified leads. Potential customers with higher buyer intent should be prioritized because they are more likely to buy than those with lower intent.
Features: Website visitor insights Chatbots Instant messaging channels Price : Freemium to $20 per month. Cognism is fully GDPR compliant and ensures data accuracy through manual verification of decision-makers phone numbers. 16) ZoomInfo It wouldn’t be a proper lead generation tools list without including ZoomInfo.
Multi-Channel Support : Extend reach by integrating live chat with messaging platforms and social media. This includes advanced firmographics, human-verified company information, buyer intentsignals, and relevant company news, enabling more personalized and effective conversations with potential customers.
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